PR and HK Marketing Manager

PR & Earned Media (50%) - Develop and place stories with tier-1 media outlets across Hong Kong and Greater China. - Drive executive thought leadership programmes for the CEO and COO by developing strategic narratives and identifying media opportunities across Asia. - Manage external PR agencies and build relationships with media contacts across Hong Kong and the Greater Bay Area. - Collaborate with the Singapore communications team to ensure alignment and consistency of global brand narratives. - Develop and maintain crisis communication plans relating to compliance, regulatory, or data-related incidents. Content & Social Media (25%) - Manage LinkedIn as a key channel for thought leadership, audience engagement, and brand awareness. - Manage the WeChat Official Account (公众号) and create content tailored for Chinese-language audiences. - Maintain WIDTH’s blog content calendar and monthly newsletter. - Monitor media presence, audience engagement, and share of voice (SOV) across relevant markets. Events & Partnerships (25%) - Manage the end-to-end lifecycle of events, including partner coordination, branding, sponsorship materials, onsite activation, content amplification, and post-event engagement. - Collaborate with existing partners in Hong Kong to deliver high-quality industry events and initiatives. - Organise WIDTH-owned executive dinners, private networking sessions, and other thought leadership events in Hong Kong. - Partner with the Business Development team to ensure effective lead follow-up and maximise relationship-building opportunities generated through events. Requirements - Minimum 4 years of relevant experience in PR, content marketing, events, or corporate communications within B2B SaaS, RegTech, FinTech, virtual assets, professional services, or business media. Strong knowledge of the Hong Kong and Greater China markets is required. - Professional proficiency in English and Chinese (Cantonese and/or Mandarin), with excellent business writing and communication skills. Additional language capabilities will be considered an advantage. - Proven ability to independently plan and execute executive-level events, including private dinners, partner summits, roundtables, and conference activations. - Ability to create clear, engaging, and technically accurate content related to AML, KYC, sanctions, virtual asset compliance, agentic AI, and related regulatory topics. Candidates with a strong willingness to learn and quickly develop domain expertise are also encouraged to apply. - Existing relationships with Hong Kong-based FinTech, RegTech, virtual asset, and business media, as well as event partners, would be an advantage. - Strong familiarity with WeChat Official Accounts (公众号) and LinkedIn as channels for thought leadership, audience engagement, and brand building. - Strong execution capability with a data-driven mindset and the ability to measure performance through metrics such as media reach, marketing qualified leads (MQLs), share of voice (SOV), audience engagement, and event return on investment (ROI). - Prior experience in compliance, legal, technology, journalism, financial services, or a Securities and Futures Commission (SFC)-licensed environment will be considered an advantage.

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