Head of Marketing

Company not disclosed

Hong Kong, Hong Kong SAR
Salary not specified
Posted
Full-time
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Job Description

Join The Cookware Company – Where Innovation Meets Flavor! At The Cookware Company, we’re not just making cookware—we’re changing the way the world cooks! As a fast-growing, global powerhouse in housewares and consumer goods, we proudly introduced the first-ever PTFE-free nonstick cookware in 2007. Since then, we’ve been serving up award-winning brands like GreenPan, GreenLife, KitchenAid Cookware and Blue Diamond in over 100 countries (and counting!). We thrive on innovation, creativity, and a passion for making cooking easier, healthier, and more fun. With headquarters in Belgium, New York, and teams spanning the Netherlands, Italy, Hong Kong, Australia and Jiangmen, we offer an international, dynamic work environment where ideas sizzle and careers grow. Ready to cook up something amazing with us? Let’s make kitchen magic together! We are currently seeking a HEAD OF MARKETING to join our dynamic team in our Hong Kong Office. Overview As the Head of Product & Marketing, you are responsible for leading the strategic development, execution, and optimization of the company's product portfolio and marketing initiatives. This role serves as a critical bridge between the product, marketing, and cross-functional teams to drive the growth and success of the organization. Key Responsibilities 1. Product Strategy and Management - Develop and execute the company's product strategy, aligning it with the overall business objectives and market trends. - Oversee the product lifecycle, from ideation and development to launch and continuous improvement. - Collaborate with the engineering, design, and customer success teams to ensure the delivery of high-quality, user-centric products. - Conduct market research, competitor analysis, and customer feedback to inform product roadmaps and feature prioritization. - Monitor product performance metrics and continuously optimize product offerings to meet customer needs and drive revenue growth. 2. Marketing Strategy and Execution - Craft and implement the company's comprehensive marketing strategy, including branding, content, digital, and traditional marketing initiatives. - Lead the development and execution of marketing campaigns, ensuring consistent messaging and brand positioning across all customer touchpoints. - Oversee the planning and budget allocation for marketing activities, ensuring efficient and effective utilization of resources. - Analyze marketing performance data, identify trends, and make data-driven decisions to optimize marketing efforts and return on investment. - Collaborate with the sales team to align marketing activities with the company's go-to-market strategy and sales initiatives. 3. Customer Acquisition and Retention - Develop and implement strategies to attract, acquire, and retain customers, leveraging data-driven insights and best practices. - Oversee the design and optimization of the customer journey, ensuring seamless experiences across all touchpoints. - Monitor customer feedback, satisfaction, and churn rates, and implement initiatives to improve customer loyalty and advocacy. - Identify and capitalize on emerging market opportunities and customer segments to drive business growth. 4. Cross-Functional Collaboration - Serve as a strategic partner to the executive leadership team, providing insights and recommendations to support the company's overall growth and transformation. - Collaborate closely with the sales, engineering, customer success, and other functional teams to ensure alignment and maximize the impact of product and marketing initiatives. - Participate in the development and execution of the company's long-term strategic plan, contributing to the identification and prioritization of growth opportunities. 5. Team Leadership and Talent Development - Build, lead, and motivate a high-performing product and marketing team, fostering a culture of innovation, creativity, and continuous learning. - Identify and implement training and development initiatives to build a talented and diverse team of product and marketing professionals. - Establish clear goals, metrics, and accountability frameworks to drive individual and team performance. - Provide mentorship and career development opportunities to nurture the growth and advancement of team members. Qualifications and Skills - Bachelor's degree in Marketing, Business, or a related field. Advanced degree (MBA or Master's in Product Management) is preferred. - Minimum 10 years of progressive experience in product management and marketing, with at least 5 years in a senior leadership role. - Affinity with or experience in the Australian retail landscape is a strong plus. - Fluent English is a must; proficiency in Chinese, Japanese, or Korean is a strong plus. - Essential: Strong background and proven experience in the consumer goods industry. - Proven track record of developing and executing successful product and marketing strategies that drive business growth and profitability. - Ability to seamlessly transition between high-level strategy and detailed execution - Comprehensive understanding of product lifecycle management, market research, customer behavior, and digital marketing best practices. - Strong analytical and problem-solving skills, with the ability to leverage data and metrics to inform decision-making. - Excellent communication, presentation, and interpersonal skills, with the ability to effectively collaborate with cross-functional teams. - Proficient in using product management, marketing automation, and data analysis tools. - Hands-on experience in executing and optimizing marketing campaigns across various channels (e.g., digital, social, content, events). - Demonstrated leadership skills, with the ability to inspire, motivate, and develop high-performing teams.

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