Head of Social Media

We’re seeking a bilingual Senior Social Media Lead to shape and lead a high-impact social presence across the UAE and international markets. You’ll set the strategy, narrative and creative standard across Arabic and English channels—bringing teams, partners and agencies together behind a clear, coherent social agenda. This is a senior leadership role for someone who combines editorial judgement, cultural fluency and measurable commercial and reputational impact. What you’ll do - Own the social media strategy, including platform mix, audience priorities, content pillars and annual calendar - Lead always-on publishing, campaigns, leadership content and live event coverage - Set Arabic-first editorial, creative and tone-of-voice standards across channels - Align internal stakeholders and external partners to enable fast, well-governed publishing - Build performance frameworks covering growth, sentiment, share of voice, engagement, reach and conversion - Lead social listening, issues management and escalation protocols in partnership with Corporate Communications - Drive innovation through new formats, platform-first ideas and test-and-learn initiatives - Manage agencies, creators, influencers, paid amplification and the social budget - Lead and develop an in-house team spanning content, community and analytics What you’ll bring - Full professional fluency in Arabic and English, including the ability to write, edit and approve Arabic social content directly - 15+ years’ experience in social media, digital communications or brand marketing, including senior ownership of a social function or major channel portfolio - Strong knowledge of the UAE media, government, business and cultural landscape - A proven record of delivering measurable results for major corporate or brand social channels - Experience working in a large, matrixed and highly governed organisation - Confidence presenting strategy, investment decisions and performance outcomes to senior executives - Practical expertise in social listening, analytics, publishing, paid social and emerging AI-enabled content tools

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