Senior Social Media Manager

Company not disclosed

Dubai, United Arab Emirates
Salary not specified
Posted
Full-time
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Job Description

Employment type: Full-time Location: Europe or UAE (remote) — must be able to work core hours spanning CET and GST About the Role We're looking for a Senior Social Media Manager to own our presence across X, TikTok, Instagram, YouTube, and Facebook. This is a hands-on, strategic role: you'll set the growth strategy for each platform, drive daily content production, run the content calendar, guide a small team of creators/community managers, and continuously optimize based on performance data. You'll operate at the intersection of crypto, finance, and media. Key Responsibilities Strategy & Growth ● Build and execute platform-specific growth strategies for X, TikTok, Instagram, YouTube, and Facebook, tailored to each platform's algorithm, format, and audience behavior ● Define and evolve the brand's voice, persona, and positioning across channels ● Stay ahead of platform trends, format shifts, and algorithm changes in crypto/finance social media Content Production ● Conduct daily research into crypto/finance news, narratives, and trending topics to inform content ● Write, produce, and publish daily content across all five platforms ● Build and manage a content calendar that balances timely news-jacking with evergreen and campaign content Team Leadership ● Guide and QA the work of junior content creators, editors, and/or community managers ● Set content standards, briefs, and workflows the team can execute against consistently ● Provide feedback and coaching to raise output quality and speed ● Direct the team on narrative structure and video editing approach for content Analytics & Optimization ● Track performance across all platforms on a weekly basis (reach, engagement, follower growth, conversion where applicable) ● Identify underperforming content types, formats, or timing and adjust strategy accordingly ● Report on KPIs and translate data into concrete next steps Requirements - Proven track record of building successful social media profiles and personas from the ground up on X, TikTok, Instagram, YouTube, and Facebook (portfolio/case studies required) - Deep, genuine understanding of crypto and finance — able to speak credibly about markets, narratives, and industry context without hand-holding - Willing and able to work across CET and GST time zones, with meaningful daily overlap - 5+ years of social media management experience, including team or freelancer oversight - Strong copywriting and content instincts — you can write a hook, not just schedule a post - Comfortable working in a fast-moving, news-reactive environment - Basic video editing or direction skills for short-form content - Based in Europe or the UAE - Fluent English (written and spoken) Nice to Have - Experience with KOL/influencer coordination or affiliate marketing in crypto - Experience building a personal brand or media presence, not just a corporate account - Familiarity with and interest in racing content What We Offer - Competitive base salary, benchmarked to experience and market - Flexible within the required timezone overlap - Direct ownership over brand growth with real autonomy

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