Social Media Content Creator

About Addmind Addmind is a privately owned hospitality group and the leading food and beverage management and concept creation company in the Middle East, with a growing international portfolio of restaurants, bars and lounges, beach clubs, nightlife venues, and hotels We are looking for a creative, commercially minded Social Media Content Creator to manage the brand’s social presence while supporting PR, influencer relations, CRM and guest communication. Key Responsibilities - - Manage the daily social media presence across Instagram, TikTok, Facebook and relevant platforms. - Develop monthly and weekly content calendars aligned with marketing campaigns, events and commercial priorities. - Create strong social-first concepts for events, DJs, F&B, lifestyle and venue experiences. - Brief designers, photographers, videographers and content creators on required assets. - Attend key events and activations to capture and coordinate real-time content. - Create and edit simple mobile-first content including Stories, Reels and short-form videos. - Manage DJ announcements, event reminders, countdowns, FOMO content, sold-out communication, recaps and live event coverage. - Write captions, social copy and customer-facing communication in line with the brand tone of voice. - Manage community engagement including comments, DMs and audience interaction. - Identify relevant trends, formats, sounds and cultural moments while ensuring they remain appropriate for the brand. PR & Influencer Support - - Assist the Marketing Manager with PR activities, media outreach and brand communications. - Support relationships with PR agencies, media partners, journalists and relevant publications. - Coordinate influencer and creator invitations, visits, hosted experiences and event attendance. - Identify relevant influencers and creators aligned with the brand positioning and target audience. - Maintain influencer and media databases. - Coordinate influencer deliverables and ensure agreed content is published correctly and on time. - Track influencer coverage, PR mentions and campaign results. - Support gifting, seeding and special-event communication where relevant. CRM, SevenRooms & Email Marketing - - Work confidently with SevenRooms to support guest communication and marketing activities. - Assist with guest database management, segmentation and CRM campaigns. - Create and send targeted email blasts for events, promotions, seasonal campaigns and venue updates. - Support SMS, WhatsApp or other direct guest communication where applicable. - Coordinate with reservations and operations teams to ensure campaigns are aligned with availability and commercial objectives. - Track email performance including open rates, click-through rates and conversions. - Support database growth and ensure guest data is organised and properly segmented. - Analyse booking behaviour and guest data from SevenRooms to help improve targeting and campaign effectiveness. Reporting & Performance - - Monitor social media, influencer, PR and CRM performance. - Prepare regular reports covering content performance, audience growth, engagement, influencer results and campaign effectiveness. - Use insights from social media and CRM data to recommend improvements. - Work closely with the Marketing Manager and paid-media team to ensure organic, CRM and advertising communication is aligned. Requirements - - Proven experience managing social media for hospitality, nightlife, F&B, entertainment, fashion or lifestyle brands. - Strong understanding of Instagram, TikTok and short-form content. - Experience supporting PR, influencer marketing and creator partnerships. - Previous experience working with SevenRooms or similar hospitality CRM/reservation platforms is highly preferred. - Experience creating and sending email marketing campaigns and database segmentation. - Good understanding of CRM, guest journeys and database marketing. - Strong content creation skills using mobile photography and video. - Comfortable using tools such as Meta Business Suite, TikTok, CapCut, Canva and social media scheduling/reporting platforms. - Excellent copywriting and communication skills. - Good eye for photography, design, composition and premium brand aesthetics. - Ability to work quickly during live events and react to real-time content opportunities. - Strong understanding of social media analytics, email marketing metrics and content-performance indicators. - Awareness of current music, nightlife, hospitality, lifestyle and cultural trends. - Highly organised and capable of managing multiple events, campaigns, influencers and communication channels simultaneously. - Experience within Dubai or the UAE hospitality/nightlife market is a strong advantage. What We Offer - Opportunity to work with one of the region's leading hospitality and lifestyle groups. - Dynamic, collaborative, and multicultural work environment. - Exposure to high-profile brands, venues, and marketing campaigns across the MENA region. - Career growth and professional development opportunities. Join Us If you are a proactive and creative professional with a passion for marketing and hospitality, we would love to hear from you. Apply now and become part of the Addmind journey.

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