Marketing Manager
Company not disclosed
Job Description
Responsibilities: (1)Brand - New Geely brand building in Local market - management and ensurance of qualified suppliers, digital agency, advertising agency,Influencers and media to support Geely brand. - planning, management, organization and execution of events, especially the launching event in 2026 - Responsible for the brand strategy with proper positioning in Local market (2)Marketing - generation of annual MKT plan, analysis and update the market and industry information of Local market automotive - target market definition for different segment and portfolio , explore and deep insight into market opportunities - development and implementation of promotion strategy and Customer loyalty. - budget management and work equipment management. - homologate image and process control (3)Digital - generation and implementation of brand CRM - generation of strategies to increase conversion % in digital sales with the Geely distributor network - creation of dashboard to consult the results of leads by distributor and national level - ROI analysis by digital channel - project leader "digital transformation" in business processes at Geely distributors - update of Geely Local market with design thinking methodology - implementation of automatic bot in webside - implementation of surveys by whatsapp API - achievement of implementation of green check in whatsapp API - planning and development of online car purchase Qualification: 1. Work experience: 5 years or above Auto Communication experience； 2. Value motivation: enjoy the sense of achievement under high pressure and pursue the achievement of goals; 3. English can be used as work language.
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