Trade Marketing Manager | FMCG

- Exposure to high-volume retail and key account channels. - Competitive salary and benefits package. About Our Client Our client is a leading FMCG company with a strong portfolio of well-known food and beverage brands across Asia. As part of its continued growth in Hong Kong and Macau, the company is seeking a hands-on Trade Marketing Manager to drive in-store execution, promotional effectiveness, merchandising excellence, and channel activation initiatives. Job Description Trade Marketing Execution - Execute annual trade marketing plans and channel activation programs across Hong Kong and Macau. - Coordinate promotional activities, product launches, seasonal campaigns, and in-store initiatives. - Ensure timely deployment of POS materials, displays, and promotional assets across all channels. - Monitor trade activities and ensure execution complies with brand guidelines. Retail & Channel Activation - Support key account and sales teams in delivering channel-specific marketing initiatives. - Coordinate with retail customers on promotional calendars and display opportunities. - Drive visibility and availability of products at point-of-sale. - Ensure strong execution of secondary displays, feature areas, shelf placement, and merchandising standards. Sales Support - Develop sales support materials including: - Promotion mechanics - Trade communication materials - Sales presentations - Product launch materials - Work closely with field sales teams to identify execution opportunities and resolve operational challenges. Merchandising & POSM Management - Manage POSM forecasting, ordering, inventory control, and distribution. - Coordinate production and delivery timelines with suppliers and agencies. - Conduct regular market visits to assess store execution and promotional compliance. - Track competitor activities and trade initiatives in the marketplace. Promotional & Performance Analysis - Monitor promotional effectiveness and trade marketing ROI. - Compile post-promotion analysis and sales performance reports. - Provide recommendations to improve execution efficiency and trade investment effectiveness. - Support monthly and quarterly business reviews. Cross-Functional Coordination - Liaise with Marketing, Sales, Supply Chain, Finance, and external agencies to ensure smooth execution of trade programs. - Coordinate product launch timelines and promotional implementation. - Support ad-hoc projects and business initiatives as required. The Successful Applicant A Successful Trade Marketing Manager Should Have - Degree holder in Marketing, Business Administration, or a related discipline. - Minimum 5 years of experience in Trade Marketing in the FMCG industry - Experience within FMCG, beverages, food, dairy, snacks, consumer goods or related industries is highly preferred. - Strong understanding of: - Modern Trade - General Trade - Convenience Store channels - Key Account execution - Hands-on experience executing promotions and retail activation programs. - Strong coordination and project management skills. - Comfortable conducting regular store visits and working closely with sales teams. - Proficient in Excel and PowerPoint. - Strong analytical and organizational skills. - Fluent in Cantonese and English; Mandarin is an advantage. What's On Offer If you are ready to take on this exciting role in the FMCG industry, consider applying today. Contact Quote job ref: JN-092026-7097018

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