Marketing Manager (Marketing BP) – Cross-Border Payments (China Outbound)

Location: Hong Kong / Shenzhen About the Role We are seeking a proactive Marketing Manager / Marketing Business Partner (Marketing BP) to sit directly alongside our Business Development team for our Payments business line. This role focuses on driving qualified pipeline across Chinese and Hong Kong institutions expanding overseas, with a heavy emphasis on cross-border e-commerce, gaming, and tech sectors. This is not an order-taking role. Supported by a central marketing team (Branding, Content, Events), you will serve as the strategic co-pilot for sales: embedding yourself in sales rhythms, identifying real client pain points, initiating growth ideas, and turning campaigns into qualified sales conversations. You will operate as a hands-on Individual Contributor who owns the revenue-oriented funnel from start to finish. Key Responsibilities - Sales Partnering & Pain-Point Mining: Embed with the BD team—attend sales meetings and client syncs to understand real-world cross-border payment, treasury, and settlement pain points. Translate market feedback into actionable growth plans. - Campaign Orchestration & Execution: Act as the idea initiator and project manager for the vertical. Work with the central marketing team to brief, adapt, and localize core content, collateral, and event assets for your specific target audience. - Sales Enablement: Develop tailored sales toolkits (pitch decks, vertical-specific one-pagers, ROI frameworks, case studies, and FAQs) and ensure active BD adoption on front-line calls. - Account-Based Marketing (ABM): Design and execute hyper-targeted ABM campaigns for high-value enterprise accounts and major cross-border e-commerce sellers, coordinating customized touchpoints across channels. - Ecosystem & Channel Partnerships: Build strategic co-marketing partnerships with industry bodies, overseas expansion services, tech platforms, and channels (gaming, e-commerce, fintech) to drive client referrals and co-branded content. - Industry Presence: Identify key conferences, panel opportunities, and webinars for our commercial leads to speak at, driving penetration into untapped sub-verticals. - Pipeline & Funnel KPI Ownership: Track leads end-to-end within the CRM. Your success is measured strictly by conversion metrics (MQL → SAL → SQL) and overall sales pipeline generation, rather than vanity metrics like reach or impression volume. Requirements & Qualifications - Industry Experience: 6+ years of B2B marketing or Business Development experience in cross-border payments, fintech, or corporate financial services, with a deep understanding of Chinese outbound enterprise pain points. - BD/Sales Empathy: Prior experience in Business Development or Sales is highly valued. You understand sales cycles and know how to speak the language of commercial teams. - Proactive & Strategic Mindset: Proven track record as a self-starter who brings original campaign ideas to the table, rather than waiting for instructions. - Hands-on Execution Focus: Exceptional project management skills and comfort operating as a high-impact Individual Contributor within a matrixed structure. - Account-Based Marketing (ABM): Demonstrated experience running targeted campaigns for high-value accounts. - Languages: Fluent Mandarin and English. About OSL OSL is the first SFC-licensed digital asset platform in Hong Kong and a PayFi innovator. Through stablecoin payments, cross-border settlement and global licensing, we are building the next-generation payments network. Stablecoins have become everyday money across emerging markets and are widely viewed as blockchain’s “killer app,” with industry focus shifting from token issuance to real-world consumer and enterprise payment adoption. The strongest growth lies in cross-border B2B payments, where providers embedding stablecoins into corporate settlement flows can capture significant volume and float. Long-term defensibility comes from regulatory licences, banking partners and cross-border corridors. OSL holds or has acquired licences in Hong Kong, Japan, Australia, Bermuda and Indonesia, and is expanding into Europe, Brazil, Southeast Asia and Africa through acquisitions and licence applications. With OSL Pay and StableX, we embed stablecoin settlement into bank accounts and card networks, support 150+ digital assets, and provide 24/7 fiat–stablecoin conversion. As a regulated pioneer with a startup mindset, we believe the future of payments will be driven by real adoption and scalable deployment, not technology narratives. We welcome builders who are passionate about crypto and payments to join us in shaping compliant, global payment infrastructure.

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