Head of Sales & Marketing (Luxury Retail)

Our client is a prestigious international luxury brand with a strong heritage and reputation for craftsmanship, innovation and excellence. With a selective distribution network and a focused presence across Hong Kong and Macau, the business is seeking a commercially driven Sales & Marketing Manager to lead market performance and drive sustainable growth. The Head of Sales & Marketing Manager will have end-to-end responsibility for the Hong Kong and Macau business, overseeing retail operations, wholesale partnerships, commercial planning and local marketing activities. The successful candidate will be expected to take a highly hands-on approach to managing retail performance while driving overall business growth and profitability Key Responsibilities Commercial & Business Management - Develop and execute sales and business strategies to achieve revenue, profitability and market share objectives. - Manage sales forecasting, budgeting and performance monitoring across Hong Kong and Macau. - Analyse market trends, competitor activities and customer insights to identify growth opportunities. - Drive business performance through effective planning, reporting and commercial execution. - Maintain ownership of key financial indicators and contribute to overall P&L management. Retail Operations & Performance Management - Lead day-to-day retail operations across boutiques, shop-in-shops and points of sale. - Conduct regular store visits to monitor sales performance, customer experience and operational standards. - Drive retail productivity through active management of KPIs including sales achievement, conversion rate, average transaction value and client development. - Partner closely with frontline teams to maximise business opportunities and enhance customer engagement. - Coach, motivate and develop retail staff to achieve sales targets and deliver exceptional service standards. - Ensure excellence in store operations, visual merchandising, inventory management and brand presentation. - Support recruitment, onboarding and performance management of retail team members where required. - Identify operational improvement opportunities and implement best practices across the network Marketing & Brand Development - Execute local marketing and client engagement initiatives in line with regional objectives. - Manage marketing investments effectively to maximise business impact and return on investment. - Coordinate events, product launches, client activations and partnership opportunities. - Support CRM and client development initiatives to drive customer acquisition and retention. - Ensure consistent brand positioning and execution across all consumer touchpoints. Requirements - Bachelor's degree in Business, Marketing or related discipline. - Approximately 15 years of relevant experience in luxury retail, watches, jewellery, fashion or other premium consumer sectors. - Proven track record in retail operations management and sales leadership. - Strong understanding of luxury - Experience developing and executing marketing initiatives within a lean budget environment. - Fluent in English and Cantonese

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