Senior Lead - Digital Marketing, APAC

In Short As a Senior Lead – Digital Marketing, you are accountable for orchestrating digital media strategy, cross-channel planning, and performance media execution for the APAC region (excl. Mainland China). You bridge regional commercial trading goals, localized consumer insights, and media agency execution to maximize media efficiency, brand resonance, and digital revenue growth Your Mission Regional Digital Media Strategy & Investment Planning - Lead annual and quarterly cross-channel digital media planning for APAC, integrating brand, performance, and e-commerce media touchpoint. - Manage budget allocation, phasing, weekly pacing, and forecasting across paid search, paid social, display, programmatic, and localized digital channels. - Partner with Finance and Procurement to monitor media spend efficiency and agency deliverables across assigned sub-markets. Cross-Channel Media Orchestration & Trading Alignment - Drive weekly commercial trading cadence, analyzing digital media performance against regional sales targets and reallocating budget dynamically to high-performing channels. - Oversee agency execution across the markets, ensuring campaigns are deployed flawlessly and aligned with regional business priorities. - Bridge brand awareness initiatives with always-on performance capture to optimize lower-funnel acquisition metrics. Digital Maturity & Local Enablement - Assess market-specific digital capability gaps and drive implementation of localized MarTech tools, measurement frameworks, and attribution models. - Establish structured test-and-learn roadmaps across localized platforms to unlock new growth channels. - Share best practices and campaign learnings across markets to elevate overall digital marketing effectiveness. Your Story - Proven experience leading cross-channel digital media planning and strategy across the APAC region - Deep understanding of regional platform ecosystems and local consumer behaviors. - Experience driving weekly commercial trading cadences, analyzing media performance against sales targets, and reallocating budgets dynamically. - Track record of managing local agency execution, SLA compliance, and operational alignment across assigned sub-markets. Meet the Team As you might expect from the fastest-growing sportswear brand, the Digital team at On is a unique place to be. This team of entrepreneurs is used to dynamic turnaround times and ambitious targets. From engineers to designers, data scientists and digital marketing specialists across the Globe, they create winning digital products and campaigns that run the length of the purchase funnel. The shared mission? Ignite the human spirit through movement.

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