Analyst, Digital Strategy & Marketing Communications

Company not disclosed

Hong Kong SAR
Salary not specified
Posted
Full-time
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Job Description

Analyst, Digital Strategy & Marketing Communications ABOUT WEMINE WeMine blends AI-driven insights, web innovations, and cross-regional marketing to help brands connect, grow, and thrive. Whether it’s bridging global markets, enhancing customer engagement, or developing intelligent digital solutions, we turn complexity into opportunity—seamlessly. ABOUT THE JOB Do you want to become the strategic mind behind social media channels—understanding audiences, shaping content and using data to help brands make better marketing decisions? At WeMine, we believe marketing is both art and science. Creativity, technology and data must work together to deliver compelling brand messages and effective campaigns. This role is designed for someone who wants to grow into a digital strategist—not simply follow a fixed set of instructions. Digital platforms change constantly, so success in this industry requires curiosity, resourcefulness and continuous self-learning. HOW WE WORK AND LEARN You will receive clear direction, strategic guidance, access to the necessary tools, and coaching from experienced team members. Our seniors will share methodologies, strategic frameworks, professional experience and feedback to help you develop sound judgement. At the same time, we expect every team member to take ownership of learning the operational details of digital tools and platforms. Facebook Ads Manager, GA4, social media features and other interfaces change frequently; there is rarely a permanent step-by-step manual. When encountering something unfamiliar, you should be comfortable: 1. Researching the issue using available documentation and resources; 2. Testing and evaluating possible approaches; 3. Forming a proposed solution; 4. Bringing that proposal to a senior for advice, validation or approval. We welcome questions and collaboration. However, this role may not be suitable for someone who expects detailed, step-by-step instruction whenever a platform, feature or procedure is unfamiliar. WHAT WE ARE LOOKING FOR: - CHARACTER AND WORK STYLE - Curious, observant and genuinely interested in digital technology and human behaviour - Resourceful and solution-oriented: you investigate before escalating - Comfortable learning unfamiliar platforms and tools independently - Able to turn an unclear problem into possible approaches and recommendations - Open to feedback and willing to seek advice at the appropriate time - Responsible enough to recognise when approval is required instead of proceeding blindly - Sociable and able to communicate clearly with colleagues and clients - Energetic, entrepreneurial and hungry for challenges and achievements - Always looking for smarter and more efficient ways to work 2. EDUCATION, EXPERIENCE AND SKILLS: - At least two to three years of marketing experience; agency experience is an advantage - Hands-on experience managing social media channels such as Facebook, Instagram, WeChat, Redbook or LinkedIn - Working knowledge of social media advertising, campaign setup and performance analysis - Familiarity with web analytics tools such as GA4 and other digital marketing platforms - Comfortable navigating website-development concepts, terminology and workflows - Strong written and spoken Chinese and English - University graduate - Able to articulate ideas, reasoning and recommendations clearly - Highly self-motivated and able to manage pressure and tight deadlines - Candidates demonstrating strong potential but possessing less experience may be considered for a trainee position WHAT YOU WILL DO: - 60% — Strategist in action: Develop strategies for clients’ social media channels based on their business objectives, audiences and industry contexts. Work with the creative team to implement content and advertising plans, and occasionally manage campaign-based digital experience projects. - 20% — Advisor: Evaluate channel and campaign performance, turn data into meaningful insights, and help clients understand the characteristics, opportunities and limitations of different platforms. - 15% — Growth contributor: Support WeMine’s own marketing initiatives and business-development plans. - 5% — Team contributor: Assist with other activities and emerging priorities when required. The role involves both strategic thinking and hands-on execution. You will not merely propose ideas and pass them to someone else: you will help turn those ideas into working campaigns, learn from the results and improve the next iteration. WHAT WE OFFER: - Coaching in digital strategy, problem-solving methodologies and client management - Guidance and experience-sharing from senior practitioners - Opportunities to develop expertise in chat-app marketing, marketing technology and advertising strategy - Access to the tools and resources required to perform your work - Exposure to clients and projects across different industries - High visibility for your contributions and achievements - Opportunities to propose entrepreneurial initiatives and help turn them into reality - Market-competitive remuneration - Attractive performance bonus for significant contributions to business growth - Five-day work week, 15 days of annual leave, birthday leave and medical insurance HOW TO APPLY: If you’re ready to take the next step in your career and make a real impact, we’d love to hear from you. Please send us your cover letter, CV, and portfolio (if you have one) via email to recruitment@team.wemine.hk Please include this in your email: Briefly describe one occasion when you had to complete a digital task using a platform or tool you had never used before. Tell us how you found the solution and when you decided to seek help.

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