Communication Officer

Company Description The Association for Well-being Economy (AWE) is a leading organization within the Tsao Pao Chee (TPC) Group, focusing on mindfulness, sustainable development, and the integration of wellbeing economy. Its goal is to empower the flourishing of life through the well-being economy system, continually adding value to life. The Organisation is committed to providing unique value propositions for small and medium-sized enterprises and family businesses. It nurtures responsible and visionary quantum leaders who drive positive social and environmental transformation through theory of change and impact investing. Supported by the OCTAVE Institute, AWE was founded by Mr. Chavalit Frederick Tsao, the fourth-generation steward of the century-old family business, Tsao Pao Chee, along with a group of forward-thinking individuals from various sectors. AWE focuses on uniting cross-sector leaders and professionals, offering unique value propositions to individuals, businesses, and organisations. It cultivates future leaders with a sense of responsibility and purpose, driving societal and environmental transformation through systemic innovation. Aligned with national development strategies, AWE actively engages in the Greater Bay Area development and the Belt and Road Initiative, supporting SMEs in global expansion for long-term sustainability. Vision To establish a cross-regional business community centred on a well-being economy, integrating Eastern and Western wisdom to drive systemic change. We envision a world where economic activities nourish human love and resonance, fostering flourishing of life and sustainable development. Mission To cultivate altruistic forces, construct new economic models that serve well-being of life and create wealth at the same time, and infuse capital with purpose. We drive businesses towards ethical transformation, restoring harmony between humanity, nature, and the cosmos. Role Description The Programming Manager will design and deliver AWE's training, capacity-building, and knowledge programmes, working closely with global and local knowledge partners to bring well-being economy frameworks to Hong Kong in a GBA context, leveraging its unique positioning within the Belt Road Initiative (BRI). Over time, this role has the potential to evolve into leading AWE's advisory service offering. Key Responsibilities - Develop and execute AWE's overall communication strategy across digital, print, and in-person channels - Manage digital communications: website content, social media (LinkedIn and other relevant platforms), newsletters, and digital campaigns - Plan and produce content for AWE events and forums: pre-event promotion, on-site coverage, and post-event recaps and reports - Draft and edit materials including press releases, speeches, talking points, presentations, and stakeholder communications - Support event organisation from a communications and branding standpoint: invitations, event collateral, signage, and media coordination; working closely with Octave China branding and communications team - Maintain AWE's brand consistency and voice across all touchpoints - Track communication performance metrics and adjust strategy accordingly - Liaise with media, partners, and vendors (designers, printers, videographers) as needed Desire Profile - 4+ years of experience in communications, marketing, PR, or digital media roles - Strong digital communication skills - social media strategy and execution, content creation, and basic design/multimedia sensibility; must possess deep knowledge with social media platforms such as LinkedIn, Facebook and Instagram - Experience supporting event organisation and on-site event communications - Bilingual business proficiency mandatory: fluent in English, Cantonese and Putonghua - Preferred experience with global organisations or cross-border teams - Versatile "all-rounder" profile - equally comfortable with strategic planning and hands-on execution - Creative, proactive, and detail-oriented To submit your interest, please send your CV with a cover letter describing your motivation to asheryu@octaveinstitute.com. Thank you!

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