Public Relations Manager (Crisis Communications)

About Us Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services. We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages. We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller. In this role, you’ll get to: - Develop and maintain the global crisis playbook, establishing unified escalation protocols, central messaging repositories (holding statements, FAQs), and Sentiment monitoring/alert mechanisms. - Formulate tactical crisis-response plans, draft scenario-based communications, review stakeholder responses during incidents, and track post-crisis learning points. - Engage regularly with internal Business Units to identify emerging reputational risks, providing strategic PR counsel on business practices that could trigger media scrutiny. - Plan and execute phased crisis training programs, drills, and case-study sharing sessions for leaders and cross-functional teams in collaboration with Legal and Government Relations. - Act as a trusted reputational risk advisor to business leads, guiding messaging strategy and communication actions while aligning with core business priorities. What you’ll need to succeed: - 7+ years of hands-on experience in crisis communications, media relations, or corporate communications, with a proven track record in incident and crisis response. - Demonstrated experience in designing crisis strategies, building reusable messaging repositories, and developing scalable playbooks for regional teams. - Exceptional ability to analyze complex issues quickly, multitask, and deliver high-quality messaging materials under tight deadlines in a fast-paced environment. - Strong project management skills, with the ability to work both independently and collaboratively across diverse Business Units. - Strong understanding of reputational risk, willingness to travel as required, and adaptability to non-standard schedules; tech or travel industry experience is a plus. What’s more? - Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions - Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact - We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise. - Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events. Click the link to learn more about What makes Trip.com Group a leading global travel service provider? Click the link to learn more about This is a Trip Where Both Your Career and Life Can Flourish! Find out more job opportunities at https://careers.trip.com Have a good trip, and see you soon!

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