Senior Marketing Executive, CRM, Global Retention, Loyalty.

About the Opportunity Our client is a fast-growing, globally recognized player in the financial trading sector. To support their expanding global footprint, they are seeking a high-caliber, data-driven Senior Marketing Executive to shape their client retention and loyalty strategy. In this role, you will be responsible for building comprehensive global retention toolkits that empower localized markets to drive trading revenue from an existing, diverse client base. If you are passionate about CRM, lifecycle marketing, and converting data insights into commercial action, this position offers a significant seat at the table. What You Will Do - Retention Program Management: Formulate and execute global retention programs across the entire client lifecycle, with a strategic focus on Active Trader growth, churn prevention, and the reactivation of dormant accounts. - Campaign Execution: Lead omni-channel campaign planning and delivery across multiple touchpoints, partnering closely with internal CRM, content, and design teams to ensure timely, high-quality rollout. - Performance & Insights: Track, analyze, and report on key retention KPIs, rigorously evaluating campaign and journey performance to provide actionable recommendations for continuous improvement. - Market Intelligence: Conduct regular market research and competitor analysis to inform the overarching retention strategy and identify emerging industry opportunities. - Stakeholder Partnership: Act as the central bridge between Global Headquarters and local markets, facilitating seamless localization, best-practice sharing, and managing ad-hoc strategic projects as assigned. What You Will Bring - University degree in Marketing, Business, Communications, e-Commerce, or a related discipline. - A minimum of 5 years of experience in retention, loyalty, CRM, or lifecycle marketing (candidates with slightly less experience will be considered for the Executive level). - Prior experience or a strong interest in the financial trading sector, online brokerages, or FinTech is highly advantageous. - Hands-on proficiency with CRM, marketing automation, and advanced MarTech platforms. - Highly analytical, commercially minded, and comfortable translating data points into actionable marketing initiatives. - Creative, self-motivated, and capable of thriving within a fast-paced, high-growth global environment. - Fluency in written and spoken English and Mandarin is required to coordinate with global stakeholders.

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