Assistant Manager, CRM & Product Marketing

Responsibilities 1) CRM - Achieve set goals, CRM objectives, and action plans, from planning to execution. - Lead and assist in the development and implementation of customer acquisition, member engagement, and communication strategies via online and offline channels; work closely with internal and external parties, including various business units and external vendors/agencies. - Work closely with sales and operations to drive sales. - Assist the team in preparing sales and marketing materials. - Support CRM database management and marketing activity analytics to drive efficiency and optimize results. - Support e-commerce business initiatives to drive digital business performance. - Explore potential partnerships for new and high-potential client recruitment. 2) Product & Brand Marketing - Develop and execute 360° marketing strategies for new and existing products, ensuring alignment with brand ethos and business goal; - Collaborate with cross-functional teams (Creative, R&D, E-commerce and Sales) and externally with landlords, partners and agencies/vendors to optimize product launches, promotions and brand marketing; - Proactive player who always eyes market trends and internal enhancements to drive efficiencies and amplify results. Partner with PR team to secure high value collaborations and targeted marketing opportunities. 3) Data-driven Performance Marketing and Customer Acquisition - Analyze customer behavior, sales trends, and campaign performance to refine targeting and ROI; - Design and deploy omnichannel strategies along with the digital and retail team to attract high-value customers. Implement A/B testing for creatives/formats and marketing initiatives to enhance lead generation and conversion; - Lead referral programs and post-trial engagement tactics. 4) Reporting & Innovation - Monitor results weekly and present performance reports with actionable insights (such as: customer spending, top products marketing and link/cross-selling strategies, lead activation, and behavioral analysis); - Stay ahead of luxury beauty trends, emerging platforms, and competitive benchmarking; - Experiment with new tech to elevate customer experience; - Ad hoc duties as assigned. Requirements: - Bachelor’s degree in Marketing, Communications, or related field; - 5-8 years of experience in marketing, with a strong focus on CRM, and preferably in luxury brand, beauty, FMCG or related industry; - At least 4 years' hands-on CRM project management experience; - Experience in retail O2O marketing, agency and e-commerce experience is an advantage; - Ability to work in a fast-paced environment and able to manage multiple tasks under tight deadlines; - Strong data and customer analytics skills, navigate customer data analytics and/or BI visualization (e.g. Qlikview/Odoo) and identify the actionable insights about drivers of business performance; - Strong written and verbal communication, creative thinking, and project management skills; - Proficiency in developing prospecting methodologies and proactive in customer acquisitions; - Strong in product marketing will be an advantageous; - Proficiency in MS Office, Word, Excel, PowerPoint; - Less experience will be considered as Senior Executive, Marketing; - Immediately available / short notice is preferred. What we offer - Flexible Working Hours - Up To 26 Days Annual Leave Per Year - Bereavement Leave - Birthday Leave - Community Care Leave - Family Care Leave - Full Paid Maternity Leave - Full Paid Paternity Leave - Full Paid Sick Leave - Jury Leave - Marriage Leave - Work Anniversary Leave - Early Leave for Doctor Consultation - Free Products - Free Treatments - Medical Insurance - Staff Discounts - Referral Bonus