Job Description
Growth Marketing Manager Department: Marketing | Vertical: Digital Growth Reports to: Digital Director About the Company A UAE-based holding company is seeking a dynamic Growth Marketing Manager to covers its full portfolio of companies. Why Join - Multi-business exposure — build experience across a diverse portfolio of sectors, audiences, and business models rather than a single brand - Build, don't just inherit — help shape a growing group marketing function, its standards, systems, and ways of working as the group scales - Senior stakeholder visibility — collaborate with executive leadership, portfolio companies, government and institutional stakeholders, and specialist advisers - Commercial and national relevance — contribute to initiatives designed to create sustainable value while strengthening the UAE's long-term economic capability - Innovation with discipline — use data, digital tools, and AI to improve quality and productivity within a culture anchored in Integrity, Discipline, Innovation, and Partnership Role Purpose Lead the group's growth marketing capability across paid acquisition, performance media, CRM, lifecycle, funnel optimisation, and experimentation — ensuring digital investment drives measurable acquisition, conversion, retention, and revenue outcomes. Key Responsibilities Growth Strategy & Funnel Management - Develop growth plans for priority corporate and portfolio initiatives based on customer journeys and business targets - Map funnel stages, conversion points, and audience segments; prioritise opportunities by impact, evidence, and effort Performance Media - Set channel strategies and budget allocation across paid search, social, display, video, and programmatic - Review campaign structure, targeting, creative, bidding, and landing-page performance; define stop/scale rules CRM & Lifecycle - Build lifecycle strategies covering onboarding, nurture, activation, retention, cross-sell, and re-engagement - Define segmentation, journey logic, and contact policies; partner with Technology on data and automation requirements Experimentation & Conversion - Maintain a prioritised experimentation backlog across media, messaging, offers, audiences, and digital experiences - Work with Digital Product and Studio teams to test landing pages and creative, and scale proven improvements Analytics & Performance - Own reporting across spend, CAC, CPL, CPA, conversion, revenue, retention, and cohort performance - Partner with the Marketing Analyst on attribution, forecasting, and ROI; ensure tagging standards are followed Team & Agency Management - Manage and develop Performance & Media and CRM & Lifecycle executives - Manage agencies, platforms, and vendors; build a culture of experimentation, transparency, and evidence-based decision-making Key Deliverables Growth plans · Paid-media strategy and budget allocation · CRM and lifecycle roadmap · Experimentation backlog and results log · Weekly/monthly growth dashboard · Audience and campaign taxonomy · Agency reviews Key Performance Indicators CAC · CPL/CPA · Conversion rate · Incremental revenue or qualified demand · Retention/reactivation · ROMI · Experimentation uplift · Media budget efficiency · CRM engagement · Tracking accuracy Qualifications & Experience - Bachelor's degree in a relevant discipline; postgraduate or professional qualifications desirable for senior positions - 8-12 years of growth, performance, CRM, or digital-marketing experience - Proven ownership of significant budgets and measurable funnel outcomes - Strong hands-on platform, analytics, and lifecycle knowledge - Team and agency management experience required - Fluent English required; Arabic desirable Technical Skills Google Ads · Meta Ads · LinkedIn Ads · Programmatic/display · GA4 · CRM/marketing automation · A/B testing · Attribution · Audience segmentation · Excel/Power BI · UTM governance · Landing-page optimisation Core / Leadership Competencies - Strategic or commercial judgement appropriate to the level of the role - Ownership and accountability for outcomes, quality, and follow-through - Stakeholder management and collaborative partnership across the group and portfolio companies - Clear written and verbal communication with the ability to simplify complexity - Execution discipline, prioritisation, and comfort operating in a fast-evolving environment - Curiosity, learning agility, and responsible adoption of data, digital tools, and AI Ideal Candidate Profile A growth leader who is as comfortable in campaign data as in strategy, and understands that sustainable growth combines acquisition, experience, and lifecycle.
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