Manager - Merchandising

Apparel Group
Dubai, Dubai, United Arab Emirates
Salary not specified
Posted
Full-time
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Job Description

About The Company 6thStreet.com is an omnichannel fashion & lifestyle destination that offers 1400+ fashion & beauty brands in the UAE, KSA, Kuwait, Oman, Bahrain & Qatar. Customers can shop the latest on-trend outfits, shoes, bags, beauty essentials and accessories from international brands such as Tommy Hilfiger, Calvin Klein, Hugo, Marks & Spencers, Dune London, Charles & Keith, Aldo, Crocs, Birkenstock, Skechers, Levi’s, Nike, Adidas, Loreal, and Inglot amongst many more. 6thStreet.com recently opened GCC’s first phygital store at Dubai Hills Mall; an innovative tech-led space which combines the best of both online & offline shopping with online browsing & smart fitting rooms. Role Overview The Manager – Online Merchandising is responsible for executing the onsite merchandising strategy across App and Web, ensuring an engaging, conversion-driven customer journey. This role focuses on category performance, campaign execution, search optimization, and day-to-day trading operations to drive revenue growth and enhance user experience. Key Responsibilities - Onsite Merchandising & Trading - Execute the onsite merchandising plan across homepage, category pages, brand pages, and landing pages. - Manage product sorting, filters/facets, recommendations, upsell and cross-sell placements. - Ensure accurate product categorization and taxonomy alignment. - Maintain merchandising calendar in line with trade, marketing, and brand priorities. - Coordinate campaign launches, seasonal activations, and promotional events onsite. - Performance Monitoring & Optimization - Monitor daily, weekly, and monthly KPIs including traffic, conversion rate, AOV, sales, and engagement. - Identify underperforming categories and implement corrective actions. - Conduct regular audits of search functionality, navigation, and user journey. - Work closely with analytics teams to derive insights and recommend optimization initiatives. - Track ROI of onsite campaigns and promotional placements. - Customer Experience & Site Optimization - Ensure seamless user experience across desktop and mobile platforms. - Optimize search results, product discoverability, and filtering logic. - Identify opportunities to improve content placement and product visibility. - Support A/B testing initiatives for banners, sorting logic, and navigation improvements. - Cross-Functional Collaboration - Work closely with Marketing, SEO, CRM, Creative, and Category teams to align trade priorities. - Coordinate with Product and Tech teams to resolve platform issues and implement enhancements. - Partner with supply chain and buying teams to manage stock-led merchandising decisions. - Provide inputs for digital marketing campaigns to ensure onsite consistency. - Reporting & Governance - Prepare weekly and monthly performance reports with actionable insights. - Maintain documentation of merchandising guidelines and best practices. - Ensure onsite content accuracy, pricing correctness, and promotional compliance. - Monitor site functionality and escalate technical issues when required. Qualification & Experience - 4–6 years of experience in e-commerce or online merchandising. - Strong understanding of onsite trading, customer journey, and conversion optimization. - Experience working with analytics tools such as Tableau, Google Analytics (GA4) and reporting dashboards. - Familiarity with CMS platforms and merchandising tools. - Strong analytical mindset with the ability to translate data into actions. - Excellent cross-functional communication and stakeholder management skills. - Experience in fashion, beauty, lifestyle, or multi-brand retail is preferred. Key Competencies - Commercial acumen - Data-driven decision making - Attention to detail - Execution excellence - Stakeholder management - Customer-first mindset

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About Apparel Group

Retail / Wholesale / Distribution
Dubai, United Arab Emirates
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