Performance Marketing Specialist

Al Marwan Group
Sharjah Emirate, United Arab Emirates
Salary not specified
Posted
Full-time
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Job Description

Who we are Al Marwan Group is a holding company established in 1978, Al Marwan Group has grown a strong diversified portfolio in Real Estate Development & Management, Hospitality, General Contracting and Heavy Machinery rental and sales of brand new and used equipment for the Construction, Mining, Oil and Gas industries. The ideal candidate The ideal candidate is a hands-on performance marketer passionate about lead generation, accurate measurement and continuous optimization. You will own the day-to-day execution of paid lead-generation campaigns across multiple Al Marwan business divisions and markets—from budget management and campaign launches to testing, tracking and reporting. To succeed in this role, you will be a proactive self-starter with strong commercial judgment, relevant experience and a high level of ownership. As a Performance Marketing Specialist, you’ll be: - Owning paid media budgets and lead-generation performance across multiple business divisions and markets. - Planning, launching and optimizing campaigns across Google Ads, Meta Ads and relevant emerging channels. - Adapting campaign strategies, audiences and messaging to different divisions, products and market conditions. - Monitoring lead quality through the CRM and optimizing for qualified leads - Continuously testing audiences, offers, creative, copy and landing-page journeys. - Working closely with developers to test and optimize landing pages for better conversion performance. - Ensuring conversion tracking, attribution and CRM data are accurate and reliable. - Conducting regular search-term reviews, maintaining negative keyword lists and identifying wasted spend. - Writing and adapting advertising copy in Arabic and English for each market. - Reporting on performance, insights, budget pacing and recommended actions. - Applying new AI-driven capabilities to improve targeting, bidding, creative testing, automation and decision-making. What you will bring - 3–4 years of hands-on experience managing performance marketing and lead-generation campaigns. - Proven experience running B2B campaigns and optimizing for qualified leads. - Strong experience with Google Ads, Meta Ads Manager and campaign analytics. - Experience managing campaigns across multiple markets, products or business divisions. - Proven ownership of media budgets and performance targets. - Experience evaluating lead quality using CRM data and campaign metrics. - Strong knowledge of conversion tracking, attribution, pixels, UTMs and Google Tag Manager. - An up-to-date understanding of how AI is changing campaign delivery, creative production and optimization. - Fluency in Arabic and English, with strong copywriting and communication skills in both languages. - Strong commercial judgment, attention to detail and a high level of ownership.

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About Al Marwan Group

Real Estate / Construction / Architecture
United Arab Emirates
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