Vice President, Family Experience

Company not disclosed

Hong Kong, Hong Kong SAR
Salary not specified
Posted
Full-time
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Job Description

Shangri-La International Hotel Management Ltd. Shangri-La Group is a global leader in luxury hospitality with unique Asian heritage. Headquartered in Hong Kong, we have over 100 hotels and resorts under four brands in key cities and beautiful beachfront locations globally. We are expanding rapidly with a strong development pipeline throughout Asia, the Middle East, Europe, and Africa. Regarded as one of the world’s finest hotel ownership and management companies, Shangri-La is dedicated to delighting guests around the world with legendary service, finely tuned through over 45 years of hospitality from the heart. We have an affinity with Asian travelers, and we offer them a gateway to the rest of the world, positioning us as a leading brand in luxury hospitality. As an enviable employer with industry-leading levels of colleague engagement, our people are our priority. Our success is made possible only through the efforts and abilities of over 42,000 colleagues worldwide. In accordance with this belief, the focused investment we make in the learning and development of our colleagues is unparalleled in the global hospitality industry. From welcoming new colleagues to best-in-class leadership development, you can be sure that potential is identified and nurtured throughout your career. The Vice President, Family Experience is the global product and performance owner for Shangri-La’s family portfolio, spanning room (family rooms) and non-room (programmes, partnerships, play spaces and experiences) products. The role leads the strategic vision, development and operational excellence of this portfolio end-to-end – from ideation and design through implementation, optimization and performance management – to deliver guest-loved, brand-defining and financially successful family experiences. What You'll Be Doing - Own the family portfolio Lead the global strategy and product roadmap for family rooms, play spaces (dry and wet) and family programmes/partnerships; Take accountability for overall portfolio performance, including revenue growth, profitability, ROI and reinvestment recommendations for family products and experiences. - Develop and improve products Design, pilot and refine family rooms, play spaces and non-room experiences, then scale successful concepts across the Group with clear playbooks and toolkits for hotels. - Drive brand and commercial impact Work with Brand, Marketing, Digital, Commercial and Revenue Management to position, price and promote family products, ensuring they strengthen Shangri-La’s brand and deliver strong commercial results. - Ensure operational excellence Set and maintain standards and SOPs for family rooms, play spaces and programmes across key operations functions, including maintenance, safety and cost efficiency. - Shape design evolution Partner with Project & Design to ensure family spaces are guest-centric, brand-aligned and appropriately localised to different markets and cultures. Own guest insights for continuous evolution - Manage performance and governance Define and monitor key KPIs (revenue, profit, RevPAR, family member acquisition, marketing awareness) and lead regular reviews with cross-functional teams to drive continuous improvement. - Lead and influence Build and develop a Family Experience team, strengthen capabilities across hotels and regions, and act as a senior ambassador for Shangri-La’s family proposition internally and externally. What We're Looking For - 12–15 years of experience in hospitality, brand management, product development or corporate strategy, with significant exposure to brand and marketing for consumer-facing products or experiences. - Degree in Business, Hospitality Management, Marketing or a related discipline. - Strong track record in developing, commercialising and scaling guest-facing products or experiences (room and/or non-room), with clear impact on revenue, profitability and ROI. - Demonstrated ability to balance guest-centric design with operational feasibility and financial discipline. - Excellent collaboration skills, with experience working in a matrix environment across Brand, Marketing, Operations, Design, Development and Commercial functions. - Highly organized, resilient and comfortable working under pressure in a fast-paced environment. - Strong project management, stakeholder management and storytelling skills, with the ability to influence senior executives. - Professional proficiency in spoken and written English; Chinese language capability What We Offer At Shangri-La, we are committed to providing our employees with rewarding and fulfilling work experience. In addition to a competitive salary, we offer a range of benefits including: - Bonus incentive schemes - Opportunities for career progression - Comprehensive health and wellness programs - A collaborative and supportive work environment that values work-life balance

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