Russian speaker social media specialist

Company not disclosed

Dubai, United Arab Emirates
Salary not specified
Posted
Full-time
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Job Description

Role Description This is a full-time, on-site Social Media Specialist role based at Plekhanov University’s campus in Dubai, United Arab Emirates. The Social Media Specialist will manage Russian-language social media channels, including planning, creating, and publishing engaging content aligned with the university’s brand and communication goals. Daily responsibilities include drafting posts, stories, and short-form videos; monitoring comments and messages; and engaging with prospective students, partners, and the wider community. The role involves coordinating social media campaigns, tracking performance metrics, preparing regular reports, and adjusting content strategies based on analytics and audience feedback. The Social Media Specialist will collaborate with marketing, admissions, and academic teams to support recruitment, events, and institutional initiatives, while ensuring all online communication is accurate, inclusive, and compliant with university guidelines. Qualifications - Strong Russian-language proficiency, with excellent written and verbal communication skills, and professional working proficiency in English. - Proven experience managing social media accounts (e.g., Instagram, VK, TikTok, YouTube, Facebook) for an organization or brand. - Ability to create and adapt engaging content for different platforms, including posts, stories, short videos, and basic graphics. - Familiarity with social media analytics tools and the ability to interpret data to refine content and campaign strategies. - Solid understanding of digital marketing principles, audience engagement techniques, and content scheduling best practices. - Strong organizational and time-management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment. - Collaborative mindset and ability to work effectively with diverse teams, including marketing, admissions, and faculty members. - Comfort with on-site work, including supporting events, capturing live content, and interacting with students and visitors. - Bachelor’s degree in Marketing, Communications, Media, Linguistics, or a related field, or equivalent practical experience. - Experience in higher education, international student recruitment, or working with Russian-speaking audiences is an advantage.

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