Customer Marketing Senior Specialist

YOUR RESPONSIBILITIES IN THIS ROLE - Execute and support category campaigns or promotions independently according to the marketing plan - Work closely with cross functional teams to execute assigned category campaigns / promotions in store - Work closely with commercial team to identify the best-fit product portfolio to highlight in each campaign to max. efficiency - Work closely with creative, digital agencies to execute communication support plan of assigned category campaigns / promotions - Initiate customer-centric communication angles to line manager for further refinement before final execution - Develop story and content ideas according to the publication’s style and editorial policy - Writing, editing and publishing engaging content for various social networks, including Facebook, Twitter and Instagram - Excellent web content writing skills and experience advertising on multiple social networks - Maintain a strong online voice and brand consistent with our marketing goals - Support post campaign / promotion evaluation by collecting qualitative and quantitative feedback from different sources - Identify insights from post evaluation for future campaigns improvements - Own invoicing process for assigned category campaigns or promotions - Monitor budget spent for assigned category campaigns or promotions - Provide marketing administrative support to line manager PROFESSIONAL QUALIFICATIONS - Bachelor’s degree in Marketing/ Business Administration or related disciplines - Minimum 2-3 years of marketing experience with hands-on trade promotion and advertising experience - Self- motivated with excellent communication and interpersonal skills - Creative, adaptable, high learning agility - Well-organized, enjoy working in fast paced organization - Good command of both written and spoken English and Chinese - Experienced in FMCG or retail industry is an absolute advantage - Candidate with less experience will be considered Customer Marketing Specialist

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