Shopper Marketing & Customer Activation Lead (FMCG)

Our client, a leading multinational FMCG / consumer-products business, is seeking an experienced Shopper Marketing & Customer Activation Lead to lead its Customer and Shopper Activation agenda in Hong Kong. Responsibilities - Develop and lead the Hong Kong customer activation strategy, translating category, brand and customer priorities into commercially effective activation plans. - Partner closely with Customer Development / Sales teams to develop annual customer activation plans and joint business plans aligned with customer needs, category opportunities and wider business objectives. - Lead shopper marketing, in-store activation and display initiatives to improve product availability, visibility, shopper engagement and conversion across channels. - Use customer, shopper and category insights to identify growth opportunities and ensure the customer and shopper perspective is reflected in business planning. - Manage customer activation, promotional and display investments, ensuring clear prioritisation, disciplined budget management, strong return on investment and executional excellence. - Work cross-functionally with Sales, Marketing, Finance, Supply Chain and regional / cluster teams to align plans and deliver business results. - Lead, coach and develop a small Customer Activation team, creating a high-performance culture and building long-term functional capability. - Continuously improve activation processes, tools and ways of working to strengthen execution quality and support sustainable portfolio growth. Requirements - Degree-qualified, with a strong background in a leading FMCG, consumer-products or similarly fast-paced commercial environment. - At least 8 years of relevant experience in Sales, Customer Marketing, Trade Marketing, Shopper Marketing, Category Management or other related commercial functions. - Commercially minded and analytically strong, with the ability to identify opportunities, assess investment effectiveness, solve problems and make sound recommendations. - Experience managing trade marketing, promotional, activation or display-investment budgets, with a focus on ROI. - Strong stakeholder-management and influencing skills, with the ability to collaborate effectively across functions and organisational levels. - Proven people-leadership experience, including coaching, developing and engaging team members. Click "Apply Now" to apply for this position or call Martin Tsang at +852 3180 4971 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.