Senior Performance Marketing Executive

Stryv (pronounced “Strive”) is one of the fastest-growing consumer brands in Southeast Asia. We’ve received multiple platform awards from major retailers such as Shopee, Watsons, Guardian, and 7-Eleven. Founded by former Grab executives who helped build Grab Financial Group, Stryv is committed to making personal care accessible and aspirational. Our Vision We aim to become the Uniqlo of Personal Care—offering well-designed, high-quality personal care electronics like hairdryers, shavers, and electric toothbrushes. Our products are built in tier-1 global factories that manufacture for some of the world’s biggest brands. By selling directly to consumers at accessible prices, we ensure that personal care is inclusive across all income levels. Backed by Leading Investors We’re proud to be backed by billion-dollar venture capital funds including East Ventures and GSR. Our supporters also include founders and leaders from some of the region’s most iconic brands: Razer, Carousell, ShopBack, Carro, PRISM+, Grab, Atome, and many more. We’re looking for a highly motivated and data-driven Senior Performance Marketing Executive to join our growing team in Singapore. Reporting to the Performance Marketing Manager, you will be responsible for the hands-on execution, optimisation and analysis of paid digital campaigns across our brands and regional markets. This role is ideal for someone who is highly analytical, commercially minded and comfortable managing campaigns directly across multiple advertising platforms in a fast-paced eCommerce environment. Key Responsibilities: Performance Marketing & Media Buying - Plan, execute and optimise paid digital campaigns across Meta, Google, TikTok and other relevant advertising platforms. - Manage campaigns across Singapore and regional markets to drive customer acquisition, revenue and profitable growth. - Monitor campaign performance closely and optimise towards key metrics including ROAS, CAC, CPA, conversion rate and revenue. - Manage campaign budgets and pacing to ensure efficient allocation of marketing spend. - Conduct regular analysis to identify underperforming campaigns and opportunities to scale. - Work closely with the Performance Marketing Manager on media planning, budget allocation and growth initiatives. Campaign Optimisation & Testing - Develop and execute structured A/B tests across creatives, audiences, messaging, landing pages and campaign structures. - Identify opportunities to improve acquisition efficiency and conversion across the customer funnel. - Analyse campaign and customer data to uncover actionable insights and recommend improvements. - Continuously test new advertising formats, audiences, channels and optimisation strategies. - Stay updated on changes across digital advertising platforms and identify opportunities to improve performance. Analytics & Reporting - Track and report key marketing and commercial metrics across brands, markets and channels. - Prepare regular campaign performance reports highlighting key insights, trends and recommended actions. - Use platforms such as GA4, GTM, Shopify and advertising dashboards to analyse customer behaviour and campaign performance. - Support the maintenance and improvement of marketing dashboards and reporting processes. - Work with the Performance Marketing Manager to improve attribution, tracking and data accuracy. Creative Performance - Work closely with the Creative, Content and Marketing teams to develop performance-driven advertising creatives. - Analyse creative performance and identify winning concepts, messaging, hooks and formats. - Translate performance data into clear creative recommendations and briefs. - Support continuous creative testing to improve CTR, conversion rates, CAC and ROAS. Marketplace Performance Marketing - Execute and optimise performance advertising across marketplaces such as Shopee, Lazada and other relevant platforms. - Support marketplace campaigns, product launches and major sales events. - Monitor marketplace advertising performance and identify opportunities to improve ROAS and sales. - Coordinate with relevant teams to ensure campaigns, promotions and product priorities are aligned. Job Requirements - 3–5 years of hands-on performance/growth marketing experience, preferably within eCommerce, DTC, retail, beauty, consumer electronics or FMCG. - Strong hands-on experience managing Meta Ads and Google Ads; experience with TikTok Ads is an advantage. - Proven track record of managing and optimising paid media campaigns against commercial KPIs such as ROAS, CAC, CPA and revenue. - Strong understanding of the eCommerce customer acquisition funnel and conversion optimisation. - Experience with GA4, GTM, Shopify and digital marketing analytics tools. - Experience with marketplace advertising platforms such as Shopee and Lazada is an advantage. - Strong analytical skills with the ability to translate data into actionable recommendations. - Comfortable working with large campaign budgets and making optimisation decisions based on performance data. - Strong attention to detail and ability to manage multiple campaigns and markets simultaneously. - Self-motivated, hands-on and comfortable working in a fast-paced environment. - Strong written and spoken English.

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