Senior Digital Marketing Specialist (SEO & Performance Marketing)

Company not disclosed

Singapore, Singapore
Salary not specified
Posted
Full-time
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Job Description

About us Founded in 2014, Tiger Brokers is a leading global online brokerage firm that leverages next-generation technology to deliver high-quality financial products and services to retail, institutional, and corporate clients worldwide. Roles and Responsibilities [Search/Generative/Answer Engine Optimization (SEO, GEO, AEO)] - Develop and execute SEO strategies to improve organic search rankings and website visibility - Optimize website content for AI-powered search engines and generative AI platforms (ChatGPT, Perplexity, Google AI Overviews, Claude and Grok) - Conduct keyword research, competitor analysis, and technical SEO audits - Develop citation-worthy content strategies to increase brand visibility in AI-generated responses - Manage website content, landing pages, metadata, and internal linking structures, as well as oversee backlinking processes and efforts - Stay updated on search engine algorithm changes and industry best practices [Performance Marketing] - Plan, execute, and optimize digital advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn, TikTok, and other relevant digital platforms. - Manage campaign budgets and optimize cost-per-acquisition (CPA), return on ad spend (ROAS), and conversion performance. - Develop audience targeting, remarketing, and lead generation strategies. - Monitor campaign performance and provide regular optimization recommendations. [Digital Marketing & Analytics] - Monitor website performance using SEO tools, analyze brand presence in generative AI answers and establish GEO performance metrics - Track, analyze, and report marketing performance using Google Analytics, Looker Studio, and other reporting tools. - Develop dashboards and performance reports for management. - Conduct A/B testing on landing pages, advertisements, and marketing campaigns to improve conversion rates. - Monitor customer acquisition funnels and identify opportunities to improve user engagement. Minimum requirements - 2-4 years of experience creating and executing search engine optimization strategies, with direct experience with answer engine optimization and generative engine optimization - Experience in working within the fintech industry with a good grasp of financial products and services - Strong expertise in on-page, off-page, and technical SEO, including audits and backlink strategies - Working knowledge of Generative Engine Optimization (GEO) and AI-powered search platforms (e.g. Google AI Overviews, ChatGPT, Perplexity, Claude) - Experience in analyzing data and in dashboards and reporting software such as Tableau, Looker, Adobe Analytics, or Google Analytics to drive growth decisions [Preferred qualifications] - Experience or familiarity with Natural Language Processing (NLP), vector search, and Retrieval-Augmented Generation (RAG) - Proficient in SEO and analytics tools such as Google Analytics, Search Console, Ahrefs, or SEMrush - Strong communication, reporting, and stakeholder management skills - Proven ability to take initiative, independently problem-solve, and drive tasks to completion

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