Brand & Marketing Manager

About Us We’re a growing group of beauty and wellness brands in Singapore, creating a new generation of beauty experiences that feel fresh, approachable and relevant to today’s consumer. We’re a small but ambitious team that loves great branding, strong content, fresh ideas and creating experiences people genuinely want to be part of. This is a hybrid role, offering a mix of remote working and time on-site with our team. As we’re in the beauty industry, there will also be occasions where you’ll need to be physically present for content shoots, campaigns, launches, events and other brand activities. As we continue to grow, we’re looking for a Brand & Marketing Manager to take the lead on how our brands show up — from social media and content to campaigns, launches, influencer partnerships and in-store activations. If you love beauty, understand social media and get excited about building brands rather than simply maintaining them, we’d love to meet you. What You'll Be Doing - Lead the overall brand, marketing and content direction across our beauty and wellness brands - Develop monthly marketing and content plans aligned with business priorities, promotions and launches - Own and manage our Instagram and TikTok accounts, including content planning, scheduling and overall performance - Lead content ideation and creative direction, from campaign concepts and social hooks to trending formats and new ideas - Plan and execute marketing campaigns, treatment launches, seasonal promotions and brand initiatives - Conceptualise and coordinate in-store events, activations, collaborations and other creative marketing initiatives - Lead influencer/KOL marketing, including identifying suitable creators, outreach, scheduling, collaborations, follow-ups and tracking deliverables - Write and review captions, campaign messaging, social copy and marketing collaterals - Create and oversee static social content, Reels, TikToks and other marketing assets - Coordinate content shoots, assets, approvals and posting deadlines - Oversee community management, including DMs, comments and general social enquiries - Review monthly social and campaign performance, identify what’s working and translate insights into actionable improvements - Stay ahead of beauty, skincare, wellness, lifestyle and social media trends and identify opportunities we can adapt for our brands - Work closely with management and operations to turn business priorities into marketing initiatives that drive awareness, engagement, bookings and retention - Guide and work closely with the Marketing & Content Executive on day-to-day execution - Manage multiple campaigns and projects simultaneously and ensure deliverables are completed to a high standard and on time What We Are Looking For - At least 4–5 years of relevant marketing experience, preferably within beauty, skincare, wellness, lifestyle or another consumer-facing industry - Strong experience across brand marketing, social media, content and campaign management - Strong understanding of Instagram, TikTok and today’s social media landscape - A genuine interest in beauty, skincare and wellness - Strong creative instincts and a good eye for branding, design and aesthetics - Proficient in Canva and CapCut, with the ability to independently create social assets and edit short-form video content - Strong copywriting and communication skills - Able to think both creatively and commercially — understanding not just what looks good, but what the content or campaign needs to achieve - Meticulous, conscientious and highly organised, with strong attention to detail - Able to manage multiple brands, campaigns and deadlines simultaneously - Takes ownership and follows through from idea to execution - Proactive, resourceful and a natural go-getter - Comfortable taking the lead while remaining hands-on when needed - Able to work independently without requiring constant direction Bonus: Proficiency in Adobe Creative Suite, photography/videography, Meta Ads or other digital marketing platforms.

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