Job Description
Salt Talent Search is looking for a Marketing Brand and Reputation Manager for a 12 months contract role. What Will You Need: - Lead regional marketing and brand strategy across multiple markets, ensuring alignment with HQ brand guidelines and business objectives. - Partner with senior stakeholders across product, digital and marketing functions to optimise marketing effectiveness and business outcomes - Act as the senior regional marketing lead and brand custodian, providing strategic direction and oversight across markets while ensuring alignment with Headquarters (HQ) brand strategy and guidelines. - Lead the development and execution of regional marketing strategies and multi-market initiatives across brand, customer acquisition, product usage and engagement. - Establish and manage a regional centre of excellence for branding, marketing propositions and content, including playbooks, frameworks, guidelines and best-practice sharing across markets. - Analyse customer needs, business performance, industry trends and competitor activities to identify growth opportunities and recommend appropriate marketing strategies, propositions and investment priorities. - Act as a strategic marketing advisor to senior regional and market stakeholders, driving alignment across product, digital, marketing and other relevant functions. - Lead major regional marketing programmes from strategy and concept development through market execution, working closely with internal stakeholders and external agencies. - Oversee creative, media and other external partners, as well as regional marketing budgets and campaign calendars, to ensure effective and timely delivery. - Define and monitor KPIs, evaluate campaign performance and ROI, and provide management-level recommendations to optimise marketing effectiveness and investment. What Will You Need: - Degree in Marketing, Communications, Business, or a related discipline. - 8-10 years of relevant marketing, brand management or integrated marketing experience, preferably within financial services, payments or a leading consumer-focused organisation. - Demonstrated experience leading regional or multi-market marketing initiatives, preferably across Asia-Pacific (APAC). - Strong understanding of the banking, cards, digital banking and payments ecosystem. - Proven ability to operate independently and engage and influence senior stakeholders across regional and local market teams. - Strong strategic and commercial acumen, with experience translating business priorities and customer insights into actionable marketing strategies and measurable outcomes. - Strong experience across brand, media, digital marketing, customer engagement and agency management. CEI No: R1980210 | Licence No: 07C3147
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