Key Account Manager - eCommerce (Consumer)

JOB PURPOSE: The Key Account Manager (E-commerce) is responsible for managing and growing the relationship and sales performance of our most strategic e-commerce partners and online marketplaces. The KAM acts as the primary point of contact, driving mutual business growth, negotiating favorable terms, and ensuring a superior brand presence and operational efficiency across all assigned digital accounts. KEY ACCOUNTABILITIES: 1. Account Strategy & Sales Growth • Develop and execute comprehensive, data-driven account plans to achieve and exceed sales, margin, and market share targets across all assigned e-commerce accounts. • Identify and capitalize on new product opportunities, promotional strategies, and digital marketing collaborations to maximize revenue. • Conduct regular business reviews with key stakeholders, presenting performance insights, market trends, and future strategic recommendations. • Negotiate annual contracts, terms, pricing, and promotional calendars with account buyers and management. 2. E-commerce Operations & Performance • Monitor and manage key e-commerce performance metrics, including conversion rate, traffic, inventory levels (In-Stock Rate), Return Rate, etc. • Work closely with Supply Chain and Logistics to forecast demand accurately and ensure optimal inventory flow, preventing out-of-stock scenarios. • Oversee the accuracy and completeness of product listings (PIM/DAM) to ensure best-in-class digital shelf execution (product titles, descriptions, images, A+ Content/Enhanced Brand Content). 3. Cross-Functional Collaboration & Leadership • Serve as the internal e-commerce expert, leading collaboration across departments: Marketing: Align on digital advertising (PPC/Sponsored Ads), social media campaigns, and content development. Product: Provide market feedback for future product development and portfolio optimization. Finance: Manage budgets, promotional spending, and profitability analysis. • Manage a dedicated account budget for trade spending and digital investments. 4. Market Intelligence • Maintain an in-depth understanding of the competitive landscape, marketplace policies, and emerging e-commerce trends. • Utilize advanced analytics tools (e.g., Helium 10, Jungle Scout, internal marketplace dashboards) to extract actionable insights. EXPERIENCE SKILLS & QUALIFICATION: • Bachelor’s degree in business administration, Marketing, E-commerce, or a related field. • 3 plus years of experience in Key Account Management, Sales, or Business Development, specifically within the e-commerce sector. Proven track record of managing and growing major online accounts • Deep understanding of e-commerce fundamentals, supply chain logistics, and marketplace algorithms. • Strong negotiation, analytical, and communication skills. High proficiency in Microsoft Excel (pivot tables, v-lookups) and presentation software.

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