Assistant Marketing Manager - Social Media

About the Company YesStyle.com is a leading global online retailer that specializes in Korean and other Asian beauty, fashion and lifestyle products. Along with our sister company AsianBeautyWholesale.com which serves as a B2B distribution platform, we bring over thousands of brands to millions of customers worldwide. Learn about us at https://www.yesstyle.com/en/about-us/company-overview.html. Objective As an Assistant Manager in the Social Media Team, you will oversee our content feed and lead a team of content creators. You will design and execute YesStyle’s content calendars, driving a strategy that boosts promotions, brand awareness, and audience engagement. With a passion for multimedia storytelling, you will create social media content that captivates global beauty and fashion enthusiasts while growing our community. Key Responsibilities - Develop and execute long-term content goals for the creative team across all global social media platforms. - Identify and implement workflow improvements to boost efficiency and productivity while maintaining high-quality outputs. - Collaborate with various teams to execute marketing promotional campaigns and product launches. - Monitor customer interactions and emerging social media trends to inform and optimize future campaign strategies. - Oversee the tone of voice, and visual identity of all social channels to ensure strict brand consistency. - Evaluate the effectiveness of content strategies and campaigns through performance reports, aiming to maximize organic exposure and engagement and achieve KPIs. - Participate in ad-hoc projects as required. Requirements - Degree in marketing or other related disciplines - Excellent written and verbal communications skills in English - 5+ years of relevant experience in social media or content creation - 1 to 2 years of experience in a supervisory or managerial role - Strong people management skills combined with hands-on experience in marketing communications - Creative, proactive, self-motivated, and able to work independently - In-depth knowledge of social media and content creation - Strong organizational and project management abilities, with a talent for prioritizing tasks and managing multiple projects concurrently - Experience in content creation for Instagram and TikTok is a plus - Familiarity with Google Analytics and Facebook Ads Manager tools is advantageous - Proficiency in MS Office applications, particularly Excel and Powerpoint Why YesStyle - Be part of the international company with offices around the globe: Hong Kong, Seoul, Berlin, and Tokyo - Hybrid office policy - Employee discount on the whole product assortment of YesStyle It is now time to Find Your Yes!

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