Job Description
Is this your next challenge in Marketing? Brand Strategy - Develop and implement brand strategies that strengthen brand equity and support overall business objectives - Contribute to the development of brand positioning and identify growth opportunities across key market segments - Interpret and leverage market research and customer insights from multiple sources to support brand-building and strategic initiatives Brand Communication and Activation - Develop creative communication ideas and contribute to impactful brand campaigns - Lead brand activation initiatives with innovative approaches that integrate brand, trade, merchandising, services, and omnichannel marketing - Create and execute integrated marketing campaigns and activations across functions that build awareness, customer engagement and experience that drive the position of “The Advisor for Wellness” across in-store, online, and across market’s touchpoints - Partner closely with Customer Marketing and relevant stakeholders to align customer propositions and support consistent execution across online and offline channels Store Branding - Understand the store brand identity of Mannings and translates this to excellence in execution at store level - Drive key store opening launch campaigns to strengthen brand presence and market impact Do you have experience in FMCG/Retail ? - Bachelor degree in Marketing/ Business Administration or related disciplines - Minimum 8 years of marketing experience especially in brand marketing and brand equity - Experience in FMCG or retail industry is an absolute advantage - Strong in stakeholder management, self- motivated with excellent communication and interpersonal skills - Creative, adaptable, high learning agility - Well-organized, enjoy working in fast paced organization - Good command of both written and spoken English and Chinese
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