Head of Marketing | Artisanal Fragrance Brand

- Great career advancement in the beauty and fragrance industry in Hong Kong - Attractive package About Our Client Our client is a globally recognized artisanal fragrance brand with a growing international presence across direct-to-consumer, retail, and e-commerce channels. With a strong focus on creativity, innovation, and consumer experience, the company continues to expand across key markets in Asia and beyond. Job Description Brand & Marketing Strategy - Develop and execute annual and quarterly marketing strategies, campaign calendars, and budget plans. - Define customer segments, campaign objectives, key messaging, channel strategies, and success metrics. - Ensure consistency of brand positioning and communications across global and regional markets. - Identify growth opportunities through data, consumer insights, and market trends. Campaigns & Product Launches - Lead end-to-end planning and execution of product launches, brand campaigns, activations, and partnership initiatives. - Manage campaigns from concept development through execution, optimization, and performance review. - Create seamless customer journeys across digital, retail, CRM, and e-commerce touchpoints. Brand Communications, PR & Influencer Marketing - Develop and execute integrated communications strategies across traditional, digital, and social channels. - Lead media relations, influencer collaborations, ambassador programmes, and partnership initiatives. - Manage agencies and external partners while ensuring quality, efficiency, and commercial effectiveness. - Drive thought leadership and brand visibility across key markets. Content & Brand Storytelling - Oversee the creation and development of brand messaging and content across all customertouchpoints, including: - Campaign communications - Website and landing pages - Press materials and media content - Social media content - Marketing collateral - Executive communications - Establish and maintain a consistent global brand voice across markets and languages. Customer Growth & Marketing Performance - Define customer acquisition and retention strategies. - Partner withCRM, e-commerce, digital, andanalytics teams to drive: - Customer acquisition - CRM growth - Website performance - Conversion optimization - Marketing effectiveness - Monitor campaign performance and optimize investments based on data-driven insights and commercial outcomes. Leadership & Budget Management - Manage annual marketing budgets and campaign investments. - Lead agency selection, governance, and performance management. - Collaborate closely with cross-functional teams across product, commercial, CRM, digital, e-commerce, and regional marketing functions. - Mentor and develop marketing talent within the organization. The Successful Applicant - Bachelor's degree in Marketing, Communications, Business, or a related discipline. - 10+ years of experience in brand marketing, integrated marketing, communications, or marketing leadership roles. - Experience within lifestyle, fashion, luxury, beauty, retail, premium consumer products, or other consumer-focused sectors. - Proven track record leading: - Brand strategy - Integrated marketing campaigns - PR and communications - Events and experiential activations - Influencer and ambassador programmes - Digital and performance marketing initiatives - Strong commercial acumen with the ability to connect marketing investments to measurable business results. - Experience managing agencies, budgets, and cross-functional teams in a global or regional environment. - Strong understanding of: - CRM and loyalty marketing - Customer acquisition - Web analytics - Marketing attribution - Campaign performance measurement - Professional fluency in English and Traditional Chinese. - Experience leading marketing initiatives across Greater China and Asia-Pacific markets is highly preferred. - Experience with direct-to-consumer (DTC), omnichannel, or e-commerce-driven businesses is advantageous. Candidates with slightly less experience but strong leadership potential will also be considered for a Senior Marketing Manager position. What's On Offer Interested candidates are encouraged to apply for a confidential discussion. Contact Quote job ref: JN-092026-7096011