Assistant Vice President, Brand, Communications & Channel Enablement (Insurance)

Your Scope - Corporate Communications & PR: Formulate comprehensive communication plans, executive messaging, media relations materials, and issue/crisis management strategies. - Channel Marketing & Enablement: Oversee targeted B2B distribution marketing initiatives, including sales support materials, corporate premium items, and distributor engagement programs to drive business growth. - Brand & Community Engagement: Lead CSR initiatives, community programs, NGO/industry partnerships, and high-profile internal/external corporate events. - Stakeholder Collaboration: Partner seamlessly with senior management, regional/group teams, sales, product, and compliance to ensure aligned project delivery. - Performance Metrics: Track and analyze the ROI of PR, event, and channel marketing campaigns, utilizing data-driven insights to optimize future strategies. Your Experience - Experience Profile: Bachelor’s degree with 8+ years of expertise spanning corporate communications, PR, channel marketing, and event management—ideally within insurance or financial services. - Core Competencies: Exceptional storytelling abilities, sound media relations judgment, and a proven track record in complex project and budget management. - Channel Literacy: Solid understanding of financial distribution networks and how to effectively engage distributors and frontlines. - Languages: Highly proficient in written and spoken English and Chinese (Cantonese and Mandarin).

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