Brand General Manager (Retail, Lifestyle)

Representing globally renowned, trend-setting lifestyle and consumer brand celebrated for our vibrant, energetic, and accessible designs. We are seeking a commercially savvy, operationally grounded, and agile leader to spearhead the retail strategy and business operations for HK market. As the Brand Manager, you will take full strategic, P&L, and operational ownership of the brand locally and you will manage both the corporate office functions and a sizeable frontline retail workforce. Key Responsibilities - Direct the day-to-day operations and commercial performance of the boutique portfolio to ensure profitability and consistent brand execution. - Drive a high-performance culture across the frontline organization, partnering with internal training and operations functions to elevate the customer experience. - Maintain a deeply involved, hands-on approach to local retail environments, ensuring high standards of execution and compliance. - Manage and mentor the local corporate office team across operational, marketing, and service functions. - Act as the primary local anchor to Headquarters, maintaining a highly transparent, close, and communicative relationship with global leadership - Champion the brand's youthful, energetic, and vibrant market positioning, effectively capitalizing on major product launches and lifestyle partnerships - Deconstruct regional brand strategies into highly effective local commercial initiatives, positioning products as essential lifestyle and fashion accessories Experience & Qualifications - Proven track record of leadership within fast-paced, premium consumer retail environments - An operational or retail operations background is highly preferred; candidate must possess a strong appetite for getting into the details of retail execution - Prior experience in high-energy, fast-moving lifestyle retail, trend-driven consumer brands, or dynamic travel retail / merchandising environments is highly advantageous - Fluency in Cantonese and English are a MUST - Truly passionate about a vibrant, fast-evolving, and youth-centric brand culture