Senior Manager Business Intelligence

About company At Basamh Group, our mission is to grow people and companies, empowering individuals and fostering collaborative relationships to achieve sustainable success. With over 75 years of experience, we have built a diverse portfolio of companies that drive innovation and deliver consumer-focused solutions. Basamh Trading Company leads in retail distribution, GoodyCo specializes in marketing and brand building, Specialized Food Services excels in HORECA distribution, and Thokoman Foods, our manufacturing company based in South Africa, ensures high-quality production. Together, these entities form a robust ecosystem dedicated to building powerful brands and services across the MEA region. Guided by our core values of true ownership, passion to grow, transparency and family spirit, we are committed to establishing long-term partnerships with our people and all those we work with. Headquartered in Jeddah, Saudi Arabia, we strive to be a leading, innovative brand builder and distributor, staying true to our purpose and values as we continue to strengthen and expand our network. Through this commitment, we aim to build a legacy for home grown successes, inspiring generations of future leaders to come. Job Overview To lead strategic market research and intelligence efforts to inform business-critical decisions and fuel innovation within the fast-moving consumer goods (FMCG) environment of a trusted and established food brand in Saudi Arabia. Key Responsibilities 1. Innovation Research & NPD Testing - Lead cross-functional research initiatives to uncover unmet consumer needs, category white spaces, and innovation opportunities. - Design and oversee robust concept testing, product testing, and volumetric forecasting for new product development (NPD). - Drive end-to-end packaging research, from design assessment to shelf performance analysis. - Utilize qualitative and quantitative research methods, ensuring outputs directly inform pipeline decisions. - Spearhead digital trend scouting to monitor emerging ingredients, product formats, and culinary movements relevant to the GCC market. - Facilitate co-creation workshops and design sprints with consumers, chefs, or trade partners. - Serve as the senior liaison for Goody Culinary Solutions (GCS), embedding actionable insights into foodservice innovation strategies. 2. Market Intelligence & Strategic Foresight - Develop a future-focused insight framework that integrates data from multiple sources (GlobalData, Kantar, Nielsen, Euromonitor, etc.). - Synthesize market, category, and macroeconomic trends into strategic insights that guide the brand’s portfolio and marketing strategies. - Evaluate the impact of local and global socio-cultural trends on consumer behavior and preferences in Saudi Arabia and the GCC. 3. Business Strategy & Influence - Partner with the brand, marketing, R&D, and commercial teams to ensure insights shape strategic planning and resource allocation. - Challenge business assumptions and drive strategic conversations by presenting data-backed viewpoints. - Build compelling narratives that connect insights to business implications and innovation roadmaps. 4. Research Excellence & Governance - Lead end-to-end research project execution—from scope definition and agency selection to insight activation. - Vet and manage third-party research vendors to ensure quality, timeliness, and cost-effectiveness. - Continuously evaluate and refine research methodologies, ensuring relevance and business impact. - Ensure insights function adheres to ethical research practices and aligns with internal compliance protocols. 5. People Leadership & Capability Building - Mentor junior team members and elevate internal research capabilities through coaching and knowledge sharing. - Champion a consumer-centric mindset across the organization by embedding insight-led decision making in key processes. - Organize insight-sharing forums and cross-functional learning sessions to drive organizational curiosity. Minimum Requirements - 6–8 years of progressive experience in consumer insights, market research, or strategic planning, preferably within FMCG or the food industry. - Proven track record of delivering actionable insights and influencing senior stakeholders. - Strong experience working with both traditional and digital research methodologies. - Bachelor’s degree in Marketing, Business Administration, Economics, Psychology, or a related field. - Advanced degrees (MBA, Master’s in Consumer Behavior or Market Research) are a plus Working Environment At Basamh Group, we pride ourselves on attracting talented individuals by offering dynamic and rewarding professional opportunities that inspire growth and innovation. We are deeply committed to fostering a culture of growth by supporting continuous development through hands-on learning, comprehensive online resources, interactive training, and personalized coaching. Guided by our core value of family spirit, we cultivate an environment where every individual feels valued, supported, and empowered to thrive. We ensure our people contribute to our collective success while finding fulfillment and pride in being part of the Basamh Group family.

• Business Intelligence Team Lead

  AJEX · Riyadh, Saudi Arabia