Assistant Marketing Manager

About The Role We’re looking for a versatile, data-curious marketer to lead LOJEL’s regional marketing activities in Singapore. The Assistant Marketing Manager will plan and execute our local marketing strategy, build a strong and consistent brand across regional channels and networks, and partner closely with HQ (Hong Kong) and cross-regional teams. The role is based in Singapore and reports to the regional General Manager with a dotted line to HQ Marketing. Key Responsibilities - Plan and execute 360° marketing campaigns in Singapore from ideation to launch, across digital, social, retail, and partnership channels. - Lead regionally successful product launches by coordinating cross-functional teams (Product, Sales, Ecommerce, Retail) to maximize impact and sell-through. - Brief and manage internal and external partners (designers, agencies, media, influencers etc.) to deliver on-brand campaign assets and activations. - Build and maintain strategic relationships with key industry players, agencies, vendors, and commercial partners. - Measure and report on campaign performance against KPIs (e.g., ROI, ROAS, engagement, traffic, conversion, sell-through), derive insights and optimize. - Prepare and monitor the Singapore marketing budget: allocate funds wisely and ensure ROI discipline. - Support and apply LOJEL’s sustainability and ESG initiatives in local marketing activities. PROFILE & SUCCESS CRITERIA - 3-4 years of experience in consumer marketing, with a track record of leading campaigns and product launches. - Strong collaborator who can influence stakeholders and take full ownership of results. - Comfortable working with numbers: able to interpret metrics, build reports, and make data-informed decisions. - A sense of aesthetics and a love for great copy and on-brand communication. - Up-to-date with consumer behavior trends and best practices in digital, social, and retail marketing. - Organized, critical thinker who can see the big picture and solve complex problems methodically. - Global mindset: experienced working with multicultural teams and diverse consumer segments. - Thrives in a fast-paced environment and adapts quickly to changing priorities. - High EQ: practices empathy, active listening, and inclusive communication. Skills & Experience - Minimum 3–4 years of relevant campaign and marketing experience. - Proven track record of planning and delivering successful marketing activities. - Proficiency with Slack, Asana, and Google Workspace. - Strong communicator who can inspire and align internal and external stakeholders. - Awareness of ESG principles: experience applying sustainability-related initiatives. - Prior work on sustainability projects or in sustainable/B Corp companies is a plus. Requirements - Fluency in English (multilingual abilities are a plus). - Bachelor’s degree in Marketing, Communications, Business, or a related field. What You’ll Get - 20 Annual Leave Days - Medical Insurance - Dental Insurance - LOJEL friends & family discount year-round - & much more… **LOJEL is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our company is a signatory to the Racial Diversity and Inclusion charter for Employers of the Equal Opportunities Commission.**

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