Job Description
We are seeking a results-driven Robotics Business Development Manager to drive the growth of our robotics business across Singapore and Malaysia. This role combines business development, technical sales, and project ownership, with a strong focus on application-led selling, strategic account development, partner ecosystem expansion, and robotics solution deployment. Our client is a leading global MNC specializing in industrial automation and advanced manufacturing solutions. With a strong presence across Asia-Pacific, the company provides innovative technologies in robotics, motion control, sensing, machine vision, and factory automation, serving customers across industries such as semiconductors, electronics, automotive, logistics, food & beverage, and life sciences. The Job Sales Strategy & Business Growth - Drive the growth and overall business performance of the robotics portfolio across Singapore and Malaysia. - Develop and execute country-specific go-to-market strategies to achieve sales objectives. - Identify and prioritize target industries and applications, including semiconductor transportation, material handling, inspection, and factory automation. - Conduct market analysis to identify new business opportunities and strengthen market positioning. Business Development - Identify, develop, and convert new business opportunities through both commercial and technical engagements. - Build and maintain a strong sales pipeline through customer visits, networking, marketing initiatives, and industry events. - Collaborate closely with internal engineering, product management, and application teams to develop competitive technical proposals. - Work with system integrators, OEMs, and channel partners to deliver integrated robotics and automation solutions. - Monitor competitor activities and industry trends to identify growth opportunities. Key Account & Partner Management - Develop and maintain strong relationships with key customers, distributors, system integrators, OEMs, and channel partners. - Understand customer requirements and recommend suitable robotics and automation solutions. - Strengthen strategic partnerships to expand market reach and enhance competitive positioning. - Take ownership of key customer opportunities from qualification through successful deployment. Project Ownership & Solution Delivery - Lead the end-to-end management of strategic robotics projects in collaboration with Application Engineers, Service teams, and system integration partners. - Coordinate project execution to ensure alignment between customer expectations, technical feasibility, project timelines, and commercial objectives. - Manage project risks, scope, and overall delivery to ensure successful implementation. Technical Sales & CRM Management - Engage customers to understand their automation challenges and provide appropriate technical recommendations. - Support proof-of-concept activities, product demonstrations, and solution validation alongside Application Engineers. - Qualify and manage sales opportunities within the CRM system to ensure pipeline visibility, accurate forecasting, and timely closure. - Ensure customer requirements are aligned with the company's robotics capabilities and solutions. Performance Reporting & Market Intelligence - Prepare regular sales forecasts, pipeline reports, and business performance updates. - Analyse market trends, customer feedback, and competitor activities to refine sales strategies. - Stay abreast of emerging robotics and automation technologies to identify new business opportunities. Requirements - Diploma or Bachelor's in Engineering (Mechatronics, Electrical, Robotics, Automation, or relevant). - 3 years of experience in technical sales, business development, or application engineering within robotics, industrial automation, or related industries. - Good understanding of robotics solutions, industrial automation, and factory automation applications. - Experience working with system integrators, OEMs, or industrial automation partners is highly preferred. - Strong business development, presentation, negotiation, and stakeholder management skills. - Comfortable leading technical and commercial discussions with customers and partners. - Experience using CRM systems for pipeline and opportunity management. - Willingness to travel within Singapore and Malaysia (approximately 50-70%). Preferred Qualifications - Hands-on experience or certification with robotics platforms such as Omron, FANUC, ABB, KUKA, Mitsubishi Electric, or Yaskawa. - Experience in robotics system integration or automation solution deployment. - Proven ability to develop sales strategies and drive business growth in industrial automation markets. Next Steps Interested applicants, please send your updated resume to gillian.yoong@adecco.com. Only shortlisted candidates will be contacted. Gillian Yoong | Senior Consultant | EA Licence No.91C2918 | Personnel Reg No: R23116350 Gillian Yoong Direct Line: +65 6697 7981 EA License No: 91C2918 Personnel Registration Number:R23116350