Head of Brand Partnerships & Monetization

Company not disclosed

Ahmedabad, Gujarat, India
Salary not specified
Posted
Full-time
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Job Description

This is a founding commercial role. You will build BeBetta's brand-funded monetization engine from near zero - owning partnerships, deal structures, pricing, affiliate rails, and the underlying unit economics. You'll work directly with the CEO. Responsibilities - Build and own relationships with brand, shopper marketing, and trade marketing teams. The Funding Ladder - Move brands across stages: BeBetta-funded Co-funded Fully brand-funded. - Run boosted campaigns as test cases turn results into proof; convert proof into long-term funded deals. Deal Structuring And Pricing - Own commercial models such as: Cost per verified buyer, % of basket value, Budget + target CPA. - Design win-win deals that unlock brand budgets while protecting margins. The Affiliate Rail - Set up and scale partnerships with networks like Cuelinks, Admitad, and Impact. - Enable online brands to start monetizing from day one. Unit Economics And Financial Ownership - Own and drive the core metrics: Cost per verified buyer, Contribution margin per scan, Brand-funded share of reward cost. - Be equally strong in a financial model and a brand pitch. Consumer Intelligence Revenue - Open and build a second revenue line: - Engage insights teams and research partners - Convert our data into paid consumer intelligence products What Success Looks Like (First 60-90 Days) - Key hero brands moved up the funding ladder. - Repeatable proof packs that convert into funded deals. - Affiliate rail is live and contribution-positive. - At least one consumer intelligence pilot launched. - A trusted unit economics model used by leadership. Requirements - A commercial builder (5-9+ years) across brand partnerships, shopper marketing, trade marketing, performance marketing, affiliate marketing, retail media, or CPG/D2C sales. - Deeply familiar with how brand budgets actually work (trade spend, shopper marketing, CAC). - Analytically sharp - you can build and defend unit economics, not just sell. - High ownership, comfortable with ambiguity, and experienced in building from scratch. - A strong closer who can operate across CMOs, founders, and data teams. Nice To Have - Experience working with FMCG/CPG brand teams. - Affiliate/performance marketing exposure. - Background in consumer data / retail media / loyalty ecosystems (e. g., Nielsen, Kantar, Numerator, Fetch, CashKaro, Magicpin). - Early-stage startup experience. This job was posted by Career Shah from BeBetta.

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