Category Lead - Beauty & Wellness

About The Company 6thStreet.com is an omnichannel fashion & lifestyle destination that offers 1400+ fashion & beauty brands in the UAE, KSA, Kuwait, Oman, Bahrain & Qatar. Customers can shop the latest on-trend outfits, shoes, bags, beauty essentials and accessories from international brands such as Tommy Hilfiger, Calvin Klein, Hugo, Marks & Spencers, Dune London, Charles & Keith, Aldo, Crocs, Birkenstock, Skechers, Levi’s, Nike, Adidas, Loreal, and Inglot amongst many more. 6thStreet.com recently opened GCC’s first phygital store at Dubai Hills Mall; an innovative tech-led space which combines the best of both online & offline shopping with online browsing & smart fitting rooms. Role Summary The Category Head – Beauty & Wellness will be responsible for building, launching, and scaling the Beauty & Wellness business. The role combines full P&L ownership, category strategy, assortment curation, brand partnerships, commercial trading, and cross-functional leadership to create a differentiated destination for beauty and wellness customers. The role will drive revenue growth, profitability, customer acquisition, retention, and long-term category expansion across digital and Phygital store. Key Responsibilities: - - Category Strategy & P&L Ownership - Define and execute the Beauty & Wellness category vision aligned with overall business objectives and customer strategy. - Own category P&L includes revenue, gross margin, contribution margin, inventory productivity, marketing efficiency, and profitability. - Develop and execute a 1–3-year growth roadmap covering assortment expansion, brand portfolio development, marketplace opportunities, omnichannel initiatives, and regional growth. - Analyze market trends, consumer behavior, competitive landscape, and emerging opportunities across beauty and wellness sectors within the GCC. - Identify whitespace opportunities and new growth segments to drive category leadership. - Assortment & Brand Portfolio Management - Build and manage a differentiated portfolio across:- Skincare - Makeup - Fragrance - Haircare - Personal Care - Wellness & Self-Care - Vitamins & Supplements - Functional Nutrition - Women’s Wellness - Fitness & Recovery - Clean, Natural & Sustainable Products - Develop category architecture including price ladders, customer segments, hero products, exclusive launches, bundles, and subscription offerings. - Source, negotiate, and onboard leading regional and international brands including the marketplace model. - Lead commercial negotiations covering margins, rebates, marketing investments, exclusivity, payment terms, inventory commitments, and promotional support. - Establish strategic partnerships with key suppliers to drive innovation, exclusives, and category differentiation. - Commercial Trading, Pricing & Growth - Build and execute the annual trading calendar covering key retail moments such as Ramadan, Eid, Summer, Back-to-School, White Friday, Singles Day, 11.11, 12.12, New Year Wellness, and gifting occasions. - Define pricing and promotional strategies balancing competitiveness, premium positioning, customer value, and profitability. - Drive growth through promotions, bundles, replenishment programs, subscriptions, and loyalty initiatives. - Monitor and optimize key KPIs including:- Revenue - Margin - Conversion - Average Order Value (AOV) - Sell-through - Customer Acquisition - Repeat Purchase Rate - Inventory Turnover - Category Market Share - Lead weekly and monthly business reviews and implement corrective actions to maximize performance. - Customer Experience & Omnichannel Merchandising - Partner with Product, UX, CRM, and Marketing teams to create a best-in-class Beauty & Wellness shopping experience. - Develop category navigation, product discovery journeys, routines, wellness goals, personalized recommendations, and educational content. - Ensure best-in-class product content including ingredients, benefits, certifications, usage guidance, routines, reviews, before-and-after imagery, and expert recommendations. - Drive onsite merchandising strategy including category pages, landing pages, search optimization, ranking logic, and cross-category recommendations. - Build customer engagement programs focused on replenishment, loyalty, subscriptions, sampling, and community-led discovery. - Identify opportunities to integrate beauty and wellness with fashion and lifestyle categories to increase basket size and customer lifetime value. - Supply Chain, Inventory & Operations - Partner with Planning and Supply Chain teams to manage demand forecasting, inventory investments, replenishment, launch planning, and lifecycle management. - Optimize inventory health, stock cover, markdown exposure, and working capital efficiency. - Ensure operational readiness for beauty and wellness-specific requirements including storage, shelf-life management, temperature-sensitive products, compliance, and returns handling. - Drive availability and fulfillment excellence while minimizing stock-outs and excess inventory. - Marketing, Partnerships & Customer Growth - Collaborate with Brand Marketing, CRM, Social Commerce, Influencer Marketing, and Performance Marketing teams to drive customer acquisition and retention. - Develop integrated category campaigns, product launches, influencer partnerships, and brand collaborations. - Build category awareness through educational content, wellness programs, expert partnerships, and community engagement initiatives. - Drive customer lifecycle strategies focused on repeat purchases, replenishment behavior, and long-term loyalty. - Team Leadership & Cross-Functional Collaboration - Build and lead a high-performing team across category management, buying, merchandising, and trading. - Foster a culture of commercial excellence, customer obsession, innovation, and accountability. - Collaborate closely with Product, Operations, Finance, Marketing, CRM, Marketplace, and Retail teams to deliver category objectives. - Mentor and develop future category leaders within the organization. Desired Experience - Bachelor’s or Master’s degree in Business, Retail, Marketing, or related field. - 8-12 years of experience in beauty, wellness, or lifestyle retail, with strong exposure to category management or buying. - Proven track record of managing category P&L and driving commercial growth in high-SKU environments. - Strong understanding of beauty and wellness trends, customer behavior, and product ecosystems. - Experience in sourcing, vendor negotiations, and brand partnership management. - Strong analytical and commercial acumen with ability to drive performance through data. - Experience working across digital and omnichannel environments. - Excellent stakeholder management and ability to lead cross-functional teams.