Job Description
ALLEN Online is building India's most proven NEET preparation system — one that puts a top-ranked coaching experience in every student's home. We're looking for a hands-on growth owner who lives in the funnel and the numbers, and who can turn strategy into daily execution. This is a single-threaded owner role for the NEET category's commercial engine. You'll own the journey from traffic → lead → counselling → enrolment, run pricing and packaging experiments, sharpen the sales pitch, and keep the CRM honest. You won't manage a team yet — you'll be the person who makes the number move. What you'll own - Pricing & packaging — Own the price ladder, offer construction, and bundle logic for the NEET category. Design and run pricing experiments, model the impact on conversion and net revenue, and decide what ships. - Sales & enrolment— Own the enrolment number end-to-end. Partner with the counselling team to lift connect-to-enrolment rates and shorten the sales cycle. - Traffic-to-lead funnel — Own conversion across the funnel: landing pages, PDP-to-lead, form completion, and lead quality. Diagnose drop-offs, run A/B tests, and work with design and performance marketing to fix leaks. - Counselling pitches — Build and continuously refine the pitch, objection-handling scripts, and sales collateral counsellors use every day. Sit in on calls, find what's working, and codify it. - CRM & daily tracking — Own CRM hygiene and lead lifecycle tracking. Build the daily dashboard the business runs on — funnel stage conversion, counsellor performance, cohort health — and flag issues before they become misses. A typical week - Reading the funnel every morning and knowing why yesterday's numbers moved - Shipping a pricing or landing-page experiment and reading the result - Listening to counselling calls and rewriting a pitch that isn't landing - Cleaning up CRM stages and pushing counsellors on stuck leads - Bringing a sharp, data-backed point of view to the weekly growth review What we're looking for - 6-8 years owning a growth, category, or funnel metric with a clear track record of moving it - Fluency with numbers — you build your own funnel models and are comfortable in spreadsheets; SQL/analytics tooling - Strong commercial instinct on pricing, offers, and packaging - Sharp copy and pitch sense — you can write a landing page or a counselling script that converts Nice to have - Edtech, test-prep, or high-consideration D2C experience - Familiarity with the NEET / test-prep buyer journey (student + parent decision-making) - Performance marketing exposure (Google, Meta) and an understanding of paid traffic quality
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