Marketing Executive

Company Information - Company Name: KEYENCE SINGAPORE PTE LTD - Job Title: Marketing Executive / Senior Executive - Terms: Permanent - Location: Singapore Job Summary - Opportunity: A chance to make a measurable impact by driving lead generation and marketing initiatives that increase company performance. - Role: Combine lead-generation expertise and marketing leadership to build targeted marketing and sales actions, using Microsoft, SAP, and Keyence software to guide and execute those initiatives. - Objective: Drive lead generation and marketing initiatives that translate into targeted sales actions, guided by market insights and sales direction. - Marketing scope: Lead integrated B2B marketing activities — promotional planning, lead generation, and sales enablement — and guide the marketing team toward measurable growth. Job Description - Execution of Marketing Activities - Plan: based on leveraged result generation, efficiency and impact - Do: ensure accurate and smooth implementation and information arrangement - Check: focus on the eventual numeric result and judge objectively - Action: extract the improvement core from mixed factors, and shape up for the next - Identification and Research on New & Existing Market Potential - Selectively investigate industries that align with our future sales share (e.g. Research Institutions, Robotics, Biomedical, Electric Vehicle) - Refining In-house Database (CRM System) - Maintain integrity of the database - Explore methods to grow the customer base in the system - Customer Support Function - Extract customer needs through direct communication (phone, email, visits) - Provide required and additional solutions from limited information - Support to Sales Team - Generate reports and conduct analysis to reveal unseen sales potential - Assist sales administrative work Requirements - Skills: - Proficient in Excel; familiarity with Power BI, Tableau, or Power Automate is a plus. - Strong command of English, comfortable engaging prospects and customers directly by phone, email, and in person. - Experience & qualifications - 3-6 years professional marketing experience (B2B preferred). - Proven experience in lead generation, campaign execution, and marketing initiatives. - Demonstrated leadership potential: able to set direction, guide sales priorities and actions, and drive execution. - Minimum Bachelor’s degree. - Personal qualities - Proactive in proposing ideas for sales performance improvement - Curious to investigate the reasons behind any outcomes - Purpose-driven mindset, always questioning the 'why' behind actions - High hospitality standards, akin to a first-class hotel, understanding and anticipating others' needs - Ready to take immediate action - Meticulous and likes to double-check completed assignments, committed to thoroughness in achieving decided objectives - Results-driven, well-organized, and attentive to detail What We Offer - Culture: Empowerment within the scope of data performance, flat hierarchy, respect for frontliners' opinions, teamwork in problem-solving - Environment: A hardworking and talented team, a company where diligent and steady performers thrive, rational and grounded in reason

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