Job Description
Role Summary The Head of Brand Marketing owns the brand strategy, positioning, and identity for the Astra Tech & Botim ecosystem, ensuring a distinctive and consistent brand experience across every market and touchpoint serving 150M+ users. Reporting into the Director of Marketing, this role defines what the brand stands for and how it shows up – from narrative and visual identity to flagship brand campaigns and sponsorships. The Head of Brand Marketing builds brand awareness, affinity, and trust, and ensures the brand is a durable competitive advantage as the ecosystem expands across communication, fintech, and digital services. Responsibilities - Define and own the brand strategy, positioning, and narrative across the ecosystem. - Ensure the brand reflects the Blueprint of Simplicity and resonates with diverse audiences. - Evolve brand architecture as new products and services join the platform. - Own the visual and verbal identity and maintain brand guidelines across all channels. - Ensure consistent brand expression across product, marketing, and communications. - Partner with design and product teams to embed the brand in every experience. - Lead the development of flagship brand campaigns from concept to execution. - Drive brand awareness, consideration, and affinity across priority markets. - Manage creative agencies and production partners to deliver world-class work. - Establish and track brand health metrics (awareness, consideration, trust, equity). - Use research and insights to inform brand strategy and creative direction. - Report on brand performance and its contribution to business objectives. - Identify and manage brand partnerships, sponsorships, and cultural moments. - Ensure partnerships reinforce brand positioning and reach target audiences. - Maximise the value and impact of brand investments. - Partner with Product Marketing, Integrated Marketing, and Social teams to bring the brand to life. - Align stakeholders around a consistent brand narrative and standards. - Support product launches with strong brand foundations. Requirements - 8–10 years of experience in brand marketing, ideally within consumer technology, fintech, or digital platforms. - Proven track record of building and scaling brands for large consumer audiences. - Strong background in brand strategy, positioning, and integrated brand campaigns. - Experience managing creative agencies and production partners. - Data-informed approach to brand health measurement and creative effectiveness. - Exposure to emerging markets and multicultural audiences is highly valued.
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