Job Description
About the Role We are looking for a Trend Spotter Manager with strong market instinct to identify emerging beauty brands before they go mainstream. This role sits at the intersection of market intelligence, business development, and industry networking. You will spot future bestsellers early, unlock high-demand opportunities, and convert insights into revenue growth. Your role is to bring in next “it-brands” that drive consumer demand, strengthen our portfolio, and create competitive advantage. Success in this role requires a strong industry network, active presence at key events and trend hubs, and sharp intuition for what will scale next. Key Responsibilities - Find and scout high-potential, “viral” beauty brands by tracking global and China market trends - Proactively search for new brands without a brief, and also work on targeted brand sourcing based on business needs - Build strong relationships with founders and key decision-makers, positioning the company as a long-term strategic partner - Start and lead early discussions, confidently presenting and “selling” cooperation opportunities - Analyze brands and products: formulas, textures, concepts, positioning, and market fit - Conduct field research: visit beauty stores, concept shops, key retail locations, manufacturers, and labs - Monitor social media, private communities, and industry networks to spot emerging trends and rising demand - Develop connections with R&D labs and production partners - Get early access to products at concept, prototype, or pre-launch stage - Evaluate new products at early stages and recommend which brands to onboard - Turn trend insights into clear business opportunities and actions - Secure early and priority access to innovations and future bestsellers before they scale in the market Requirements - Native Chinese speaker (Mainland China) — local candidates only - Based in China with deep understanding of the local market (applications from non-local / foreign candidates will not be considered) - Fluent in English (professional working level) - Deep understanding of the beauty industry and its dynamics, especially within China - Proven experience in the beauty industry (mandatory) - Strong commercial acumen and negotiation skills - Sharp intuition for trends and future bestsellers - Established network with local brand founders, laboratories, and manufacturers - Hands-on experience in trend scouting and market analysis - Higher education degree Our Ideal Candidate - Anticipates trends before they become visible to the wider market - Identifies hidden opportunities and acts on them proactively - Builds strong, trust-based professional relationships - Thinks entrepreneurially and operates with a high level of ownership
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Gold Apple · Shanghai, China