Senior Executive/ Assistant Manager, Communications & Marketing

Job Title: Senior Executive/ Assistant Manager, Communications & Marketing University-Level Unit: NUS College Faculty/Department-Level Unit: NUS College Employee Category: Executive & Administrative Posting Start Date: 07/09/2026 Location_ONB: Kent Ridge Campus Job Description As a core team member of the NUS College Communications (Outreach) team, the Senior Executive/ Assistant Manager supports the execution of marketing, digital content, media and brand communications initiatives to enhance the College’s brand mindshare, reputation and visibility. This hands-on operational role involves campaign execution, content creation, social media management, event coverage and administrative support to engage key internal and external stakeholders. Duties and Responsbilities - Brand & Public Relations - Execute 360-degree brand communications campaigns and activations aligned with NUS College (NUSC) brand positioning and strategic goals. - Maintain and enforce brand guidelines across all touchpoints, ensuring consistency across digital, print, collateral, and physical spaces. - Coordinate facility branding requirements in liaison with the infrastructure office. - Oversee and manage the corporate gift inventory, ensuring stock availability and brand alignment. - Assist with drafting press releases, pitch angles, media responses, speeches and leadership communications. - Maintain media contact lists, coordinate interview logistics, monitor coverage and track brand mentions. - Assist in monitoring potential PR issues or sentiment risks. - Content, Website & Social Media - Plan, write, schedule and publish daily content across NUSC social media channels (e.g. Instagram, Facebook, LinkedIn, YouTube). - Support the rollout of digital marketing campaigns, including paid ads, influencer engagement and visual asset production featuring students, alumni and faculty. - Write, edit and proofread website copy, newsletters, articles and collateral in alignment with house style guidelines. - Maintain and optimise website content, update profile databases and manage newsletter subscriber lists. - Monitor social media channels, manage online community engagement and handle general inquiries directed to the official mailbox. - Event Management - Provide operational and communications support for internal and external events, including live social media coverage, photography coordination and post-event content distribution. - Measurement, Training & Operations - Track, compile and report performance metrics across PR, web and social media campaigns to highlight insights and optimisation opportunities. - Assist in gathering data for brand audits, sentiment surveys and competitor benchmarking. - Coordinate and assign day-to-day work to student writers, photographers and videographers covering NUSC events. - Assist in conducting onboarding and briefings for student creators regarding brand guidelines and content best practices. - Perform cross-functional administrative duties and general operational tasks as required. Qualifications & Requirements - Bachelor’s degree in Public Relations, Marketing, Communications, Journalism, Digital Media or a related discipline. - Minimum 3 to 5 years of relevant experience in marketing communications, content creation, social media management and PR support. - Proven experience in executing digital campaigns and collaborating with diverse internal and external stakeholders. - Strong written and verbal communication skills, including a working knowledge of Simplified Chinese to engage relevant media or channels. - Strong organisational and project management skills with high attention to detail under tight deadlines. - Hands-on proficiency with Content Management Systems (e.g., WordPress), social media management tools and email marketing software. - Practical understanding of digital analytics (SEO, SEM, social performance metrics, Google Analytics) and emerging digital trends. - Basic working knowledge of Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, or Canva) is advantageous. - Reliable, adaptable and collaborative team player with an interest in higher education. - Candidates with relevant experiences/ knowledge will be considered for specialised roles.

• Director of Marketing Communications - Moxy Singapore Clarke Quay

  Moxy Hotels · Singapore, Singapore

• Head of Marketing and Communications (Singapore and Indonesia)

  CBRE Asia Pacific · Singapore, Singapore

• Corporate Marketing Communications Manager

  Singapore, Singapore

• Brand and Marketing Communications - Deputy Director

  SG Enable · Singapore, Singapore

• Senior Manager, Marketing Communications

  IMDA · Singapore

• Marketing Communications Executive

  The Luxury Collection · Singapore, Singapore