Specialist - Content Writer

Roles And Responsibilities - Multi-media Content generation: - Understand buyer personas and their journey and create a content plan that fits the various buyer personas - Understand the technical capabilities within the organization and act as a liaison between the customer needs & internal capabilities and articulate the right pitch which is easy to understand - Run the content generation process by working with technical members of the team and churn out pipeline of marketing content for website, sales channel, events, social media, journals, publications etc - Author engaging content (white papers, brochures, presentations, case studies, webpages, blogs, press releases, newsletters) that differentiate your solutions - Promote the content by participating in the omnichannel campaigns planning & management process - Be the voice of the business in marketing and champion the brand within the business - Website - Designing the content plan after Running the website diagnostics process on a continuous basis - New pages in website to be added as relevant to business - Continuous improvement activities of website - Webinars - Running webinars by working with internal and external stakeholders from the content finalization to the final execution of event - Events - Planning & execution of the marketing content activities around critical events and conferences- including the contents for wall design, standees, digital media content, brochures, emailer campaign content etc. - Lead generation process through social media - Support campaigns for LinkedIn & other social media channels - Continuous engagement activities in social media by posting meaningful engagement initiatives like polls, various special days, our culture and brand promotional content , event specific content, micro market specific content etc. SEO Writing, Web Content, Blog Posting, copy writing, Creative Writing

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