Brand Specialist

Brand Executive Specialist / Supervisor Role Overview We are looking for a highly capable Brand Executive Specialist / Supervisor to join our Saudi team. This role is ideal for a power user of the Saudi marketing landscape — someone who understands local regulations, media habits, consumer behavior, and cultural trends. You will be responsible for the end-to-end execution of brand marketing activities, helping position our English learning app as a leading educational solution in the Kingdom. Key Responsibilities 1. Independent Campaign Execution Project Ownership - Independently manage the rollout of marketing campaigns from the initial brief through execution and final performance reporting. - Coordinate with internal teams and external partners to ensure campaigns are delivered on time and according to brand standards. Tactical Planning - Develop detailed action plans for monthly promotions and marketing campaigns. - Coordinate the delivery of all digital and offline marketing assets, ensuring they are completed on time and aligned with Saudi cultural expectations. - Monitor campaign progress and proactively resolve execution issues. 2. Content & Copywriting Local Content Creation - Take the lead in developing “Saudi-first” content tailored to local audiences and cultural preferences. - Write and adapt Arabic marketing copy for social media, campaigns, promotional materials, and offline activations. - Work closely with creative teams to ensure content is locally relevant, engaging, and consistent with the brand voice. - Stay updated on local trends, consumer interests, and social media conversations to identify relevant content opportunities. 3. Event & Activation Supervision On-the-Ground Leadership - Act as the primary supervisor for offline activations, university roadshows, mall events, exhibitions, and booth setups across Saudi Arabia. - Coordinate with vendors, event agencies, and internal stakeholders to ensure smooth execution. - Oversee event logistics, branding materials, staffing, and on-site requirements. - Conduct post-event evaluations and provide recommendations for future activations. Requirements - 5–10 years of hands-on experience in brand marketing, social media management, marketing execution, or creative roles within Saudi Arabia. - Strong understanding of the Saudi consumer market, cultural landscape, and local marketing environment. - Native or fluent Arabic, preferably with strong knowledge of the Saudi dialect, and strong English communication skills. - Proven ability to manage marketing projects independently from concept to execution and final reporting. - Strong hands-on execution skills — you don't just oversee projects; you are comfortable writing, creating, coordinating, posting, and organizing. - Experience in offline events, activations, roadshows, exhibitions, or mall campaigns is highly preferred. - Strong organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment. - Self-motivated, proactive, and able to work independently. - Experience in EdTech, education, technology, or consumer-facing businesses is a plus.

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