Lead Generation Executive
InSnap Technologies Pvt LtdJob Description
Job Description: Lead Generation Executive About the Role We are looking for a Lead Generation Executive to help build and maintain a strong pipeline of qualified B2B prospects. You will be responsible for identifying the right companies and decision-makers, researching prospects, and generating high-quality leads for our sales team. The ideal candidate should be comfortable with online research, prospecting tools, LinkedIn, and working with large volumes of data while maintaining accuracy. Key Responsibilities - Identify and research potential B2B customers based on defined target industries, company sizes, locations, and other criteria. - Find relevant decision-makers and key contacts within target companies. - Build and maintain accurate prospect lists with company and contact information. - Use tools such as LinkedIn, Google, CRM platforms, and lead-generation databases for prospect research. - Verify and validate prospect information, including email addresses, job titles, company details, and phone numbers. - Conduct market and account research to identify new prospecting opportunities. - Segment and prioritize leads based on ICP, industry, job role, company size, and buying potential. - Support the sales team by providing qualified and relevant leads. - Maintain accurate records and regularly update lead information in CRM or spreadsheets. - Track lead-generation activities, productivity, and lead quality. - Meet daily and monthly lead-generation targets. - Continuously improve prospecting methods and data quality. Requirements - 1–2 years of experience in lead generation, B2B prospecting, data research, inside sales, or a similar role. - Well-versed with the North American Market - Good knowledge of LinkedIn and online research techniques. - Comfortable working with Excel/Google Sheets and CRM tools. - Strong attention to detail and ability to identify inaccurate or duplicate data. - Good written and verbal communication skills. - Ability to understand an Ideal Customer Profile (ICP) and identify relevant prospects. - Ability to work independently and consistently meet targets. - Good analytical and research skills. - Willingness to learn new sales and prospecting tools. Preferred Skills - Experience with B2B lead-generation platforms such as Apollo, ZoomInfo, Lusha, RocketReach, LinkedIn Sales Navigator, or similar tools. - Basic understanding of B2B sales and SaaS. - Experience with CRM platforms such as HubSpot, Salesforce, or similar. - Knowledge of email prospecting and cold outreach. - Experience in international/B2B markets is a plus. Key Performance Indicators - Number of qualified leads generated - Lead accuracy and data completeness - Number of new accounts and contacts identified - Percentage of valid/verified contact information - Leads accepted by the sales team - Daily/monthly prospecting productivity - Contribution to sales pipeline What We’re Looking For We value accuracy, consistency, curiosity, and a results-oriented mindset. You should enjoy researching companies, finding the right people, and turning raw data into actionable sales opportunities.
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