Job Description
The Direct Sourcing function plays a critical role in strengthening direct customer acquisition engine by driving high-quality lead generation, nurturing prospects through the sales funnel, and ensuring superior conversion outcomes. The role is responsible for owning the complete direct conversion journey-from prospect identification and outreach to site visit generation and seamless closure-while ensuring operational excellence, accountability, and an enhanced customer experience across every touchpoint. Key Responsibilities - Outbound Calling & Lead Outreach - Drive proactive outreach to potential customers through outbound calling initiatives - Engage prospects from purchased databases, sourced leads, and internal lead pools - Qualify prospects based on defined business parameters - Build and maintain a robust pipeline of potential customers through continuous engagement - Site Visit Generation - Drive walk-ins and scheduled site visits through strategic prospect nurturing - Booking Conversion - Drive sales closures from directly sourced leads - Work closely with the site sales closing team to improve conversion ratios - BTL & Corporate Activations - Plan and execute on-ground activation initiatives - Drive corporate outreach programs and engagement activities - Generate qualified leads through strategic BTL interventions - Direct Conversion Pipeline Ownership - Act as the custodian of the entire direct sourcing and conversion funnel - Prospect Relationship Management - Serve as the seamless bridge between prospects and the sales closing team - Funnel Accountability & Performance Management - Drive end-to-end ownership of direct sourcing outcomes Key Performance Indicators (KPIs) - Outbound connect rate - Qualified lead generation - Site visit generation ratio - Site visit to booking conversion - Booking contribution through direct sourcing - Activation-to-lead conversion efficiency Preferred Experience - Experience in residential real estate sales / direct sales / lead conversion - Strong exposure to outbound calling and customer acquisition - Experience in BTL activations and corporate outreach preferred Proven track record in driving closures and conversion-led performance
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