CRM Specialist - (6-Month Contract)

About Us: MBC Group is the largest owner and operator of satellite TV and radio networks, VOD, and digital services, based in Diplomatic Quarter, Riyadh. It broadcasts a portfolio of Arabic and Western entertainment channels as well as managing the Al Arabiya news channel. In addition, MBC Group owns and operates MBC Shahid: the world’s leading Arabic VOD and SVOD streaming platform by MBC GROUP, offering premium content to Arab families, including binge worthy exclusive Shahid Original Series; Shahid Premieres; Arabic movies fresh off the box-office; live TV channels in true HD quality. Responsibilities: - Execute and manage multi-channel CRM campaigns across push notifications, in-app and web messaging, TV, email, SMS, WhatsApp, mobile/TV inbox, and house ads, ensuring accurate and timely delivery. - Build and support customer journeys using audience segmentation, behavioral triggers, and personalization to drive acquisition, engagement, retention, and reactivation. - Support CRM activity across international markets, with a focus on Arab diaspora audiences, adapting campaign timing, channels, and messaging to different market behaviors and cultural moments. - Conduct campaign QA and ongoing monitoring, proactively identifying and flagging issues to ensure campaigns are delivered accurately and in line with briefs. - Track and analyze campaign performance, including delivery rates, open rates, CTR, conversions, engagement trends, and A/B testing results, highlighting actionable insights and opportunities for optimization. - Collaborate cross-functionally with marketing, product, analytics, and creative teams to coordinate campaign delivery, maintain documentation, and continuously improve CRM processes and customer journeys. Requirements: - 1–3 years of experience in CRM or digital marketing, ideally within a digital, subscription, streaming, OTT, or media business. - Hands-on experience executing CRM campaigns across channels such as email, push notifications, SMS, or in-app messaging, with exposure to CRM platforms such as CleverTap, Braze, Iterable, Salesforce Marketing Cloud, or similar. - Understanding of Arab diaspora audiences across international markets, with awareness of cultural moments and their impact on content consumption and audience engagement. - Comfortable working with data and campaign reporting, including tracking key performance metrics, identifying trends, and translating results into actionable observations. - Exposure to A/B testing and campaign optimization, with a willingness to test, learn, and continuously improve campaign and customer journey performance. A Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred. *Note: This is a 6-Month Freelance Contract. Ref; KAB