Group Head of Product – Yas App

Company not disclosed

Dubai, United Arab Emirates
Salary not specified
Posted
Full-time
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Job Description

Group Head of Product – Yas App Reports to: Group CMO Location: Dubai, UAE, with regular travel to markets Contract type: Full-time | Permanent Role Purpose The Group Head of Product is accountable for the Yas App as a single, coherent product across all Operating Companies (OpCos) — owning the roadmap, arbitrating priority between Group and Local needs, and guaranteeing the quality of everything that enters delivery. The role anchors the new Yas App organisation: it sets direction for Project Managers (business and technical and the Growth & Marketing Manager, and is the final arbitration point for requests, priorities and escalations coming from OpCos. The Yas App is already live in Tanzania, Senegal, Comores and Togo, with Madagascar launching shortly — all ahead of this hire joining. The role therefore starts in a steady-state, multi-market context rather than a launch phase, and should be equipped to integrate additional OpCos as the Group's footprint grows. This role requires strong product leadership, the authority and judgement to arbitrate competing priorities across markets, delivery discipline, and the ability to build and manage a multi-market product organisation from the ground up. Key Responsibilities 1. Group Roadmap Ownership & Prioritisation Arbitration - Own the single, unified Yas App roadmap across all OpCos, balancing Core (Group) and Local (market) needs - Arbitrate priority and use-case requests submitted by the Market Product Owners across all live OpCos; act as the central escalation point for cross-OpCo alignment - Run the submit–defend–gate governance process for local requests, ensuring compliance with agreed prioritisation frameworks - Protect the integrity of the Group roadmap while enabling markets to defend their local priorities - Build a repeatable onboarding path to integrate a new OpCo into the Yas App roadmap and governance model, anticipating further Group expansion 2. Quality Gate & Delivery Standards - Own the BRS/API quality gate: no specification enters the development queue without central review and sign-off - Set and maintain a standard BRS/API template used consistently across all OpCos, including any newly integrated through Group expansion - Ensure requirement quality is consistent regardless of which market or PM authored the specification 3. QA & Release Oversight - Own test plans, UAT sign-off, and release-readiness criteria across the Yas App - Own the release calendar and staged, market-by-market rollout approach - Own bug triage and release-readiness decisions, supported operationally by PM–Core Telco on day-to-day UAT coordination - Ensure production releases proceed only once validation and sign-off standards are met 4. End-to-End Customer Experience Ownership - Own end-to-end CX for the Yas App, jointly with the delivery standards set out above - Establish continuous KPI/OKR tracking (DAU/MAU, task success rate, app availability, app rating) and feed results back into the roadmap - Institute structured incident postmortems and a closed feedback loop from production issues into planning 5. Team Leadership & Management - Manage the Technical PM (vendor coordination and technical delivery planning), PM–Core Telco & Reliability, PM–Services & Experience, and the Growth & Marketing Manager - Set clear, non-overlapping scopes across the team and resolve boundary issues between roles as the organisation matures - Run the weekly product synchronisation meeting to resolve cross-vertical dependencies, particularly in shared areas such as UI/UX and analytics - Support the onboarding of new hires into the Product organisation 6. Strategic Product Direction - Own the definition of the Yas App's evolution from a telco self-care app towards a super-app able to absorb new services and partner ecosystems - Lead the strategic roadmap for this transformation, with PM–Services & Experience as the primary Product Management contributor - Translate the Group's ambition — Yas App as the daily digital companion across markets — into a sequenced, resourced roadmap 7. Decision Rights and Accountability The Group Head of Product is accountable for: - Group roadmap integrity and prioritisation decisions - BRS/API quality gate outcomes - Release readiness and go/no-go decisions - End-to-end CX performance - Team performance and scope clarity across the Product organisation The Group Head of Product may: - Reject or hold specifications that do not meet the BRS/API quality standard - Arbitrate and resolve conflicting requests between markets, or between Core and Local priorities - Escalate to the Group CMO on decisions with Group-wide strategic or budget implications Product Managers (Core Telco, Services) remain accountable for: - Feature ownership and roadmap execution within their vertical - User stories, acceptance criteria and backlog quality within their scope Market Product Owners remain accountable for: - Submitting and defending local requests through the governance process - Authoring BRS/API packages with their OpCo once a request is accepted Experience & Qualification - Master's degree in Business Administration, Information Systems, Digital Media, Computer Science, or a related discipline; - 15+ years of experience in Product Management, with at least 3 years in a Head of Product / senior product leadership role - Proven experience owning a product roadmap and arbitrating competing priorities across multiple business units or markets - Experience setting and enforcing quality standards for technical specifications (BRS/API or equivalent) - Experience managing QA/release governance: UAT sign-off, release calendars, staged rollout - Experience managing a multi-person product team, including remote and cross-market reports - Excellent stakeholder management skills, with the seniority to arbitrate and hold the line with executive stakeholders - Fluent English communication skills Preferred - Experience in telecom, fintech, digital commerce, or super-app environments - Experience leading a product organisation through a multi-country or multi-OpCo scale-up - Exposure to African or emerging-market digital ecosystems - French language capability is advantageous

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