Marketing Executive

Company not disclosed

Dubai, Dubai, United Arab Emirates
Salary not specified
Posted
Contract
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Job Description

Role Description We're looking for a hands-on Marketing Executive to support the planning, execution and optimization of marketing activities for COÉGA Sunwear’s products in the UAE and wider GCC region. This is an on-site and execution-focused role, ideal for someone who wants to learn and grow in their career. Why Join Us - You'll work directly under the CEO across the full funnel, acquisition, retention, PDP strategy, photoshoots, events, so you're learning the whole business instead of one narrow lane. - Clear growth path with increasing ownership as you prove yourself. - Hands-on exposure to every part of the marketing engine, from Photoshop production to sales enablement to trade show floors. - Ownership from day one: your work goes live on real PDPs, real campaigns and real retail partners. We're looking for someone who wants to build a career here, not just fill a role. In interviews, expect to walk us through your own creative judgment and past decisions in detail; we're far more interested in how you think than a polished answer generated using AI. Responsibilties Campaigns & Retention - Create and manage marketing calendars outlining scheduled activities. - Execute digital campaigns: landing pages, banners, promo graphics, aligned to the seasonal calendar. - Create monthly B2C/B2B newsletters, from segmentation to send and manage WhatsApp retention messaging. - Support in-store promotions and point-of-sale materials with retail partners. Sales Enablement - Build and update sales collateral (one-sheets, testimonials, competitive comparisons). - Maintain B2B lead lists segmented by vertical (retailers, waterparks, schools, e-commerce). - Track KPI reporting and flag gaps ahead of new season launches. Creative & Product - Handle Photoshop production: image editing, resizing, file organisation. - Update and maintain product description pages (PDPs) with SEO keywords provided by the Performance Marketing Specialist. - Plan and manage photoshoots, catalogue production and video content. - Support social PR, influencer outreach, packaging projects and partner training. Brand marketing, social, and partner relations - Help coordinate trade shows and brand activations, including logistics and post-event reporting. - Manage social-led PR, brand collaborations, CSR activities, and influencer partnerships; identify and engage relevant talent to drive brand awareness. Note: The responsibilities and requirements outlined above are intended to be representative, but not all-inclusive, of the responsibilities and qualifications necessary for this position. Other related duties may be assigned as required to meet the ongoing needs of the organization. Qualifications - Bachelor’s degree in Marketing (required) - Adobe Suite (required) Experience/Skills - Proven 2 - 3 years of relevant experience. - Expert knowledge of sales funnels, content strategy and email marketing. - Hands-on experience with marketing tools such as Google Analytics, Klaviyo, Planoly, Meta for Business - Strong skills in Market Planning and Marketing, with the ability to contribute to campaign development and brand growth. - Experience in Market Research, including gathering and analyzing customer and competitor insights. - Excellent communication and interpersonal skills to build and maintain relationships with clients and stakeholders. - Ability to manage multiple projects and deadlines effectively. Potential candidates are invited to apply with their resume and a brief showcase or portfolio indicating their experience in offline/digital marketing campaigns (include a link in your resume)

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