Job Description
The main responsibilities: - Develop and implement visual identity principles adapted to the Chinese market and local user habits - Analyze the local user scenario and audience behavior, integrate insights into the design - Design and prototype interfaces (app and web), create interactive prototypes - Work together with the product, marketing and technical teams to launch and optimize solutions - Conduct A/B tests and competitive analysis - Create design systems taking into account the specifics of the Chinese market and local UI guidelines - Develop and scale the design system, ensuring its compatibility with products on different platforms The experience you need: - Experience as a UX/UI designer from 3-6 years - Deep understanding of the features of visual culture and digital user behavior in China - Excellent knowledge of the principles of UX design, composition, typography and color solutions - The ability to translate business goals into understandable design objectives and formulate visual solutions that enhance product metrics - Possession of modern design tools - Experience in the development and scaling of design systems - Skills in conducting and interpreting UX research - Attention to detail, leadership skills - Chinese language proficiency - English language proficiency at the C1 level - Having a strong portfolio with completed projects